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~isPartOf:"The American economic review"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Mütter"
~subject:"Online-Marketing"
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Mütter
Online-Marketing
Jugendliche
178
Youth
178
Consumer behaviour
112
Konsumentenverhalten
112
USA
36
United States
36
Children
35
Kinder
35
Target group
24
Zielgruppe
24
Social Web
20
Social web
20
Junge Arbeitskräfte
19
Young workers
19
Advertising effects
17
Internet marketing
17
Werbewirkung
17
Brand image
15
Eating habit
15
Ernährungsverhalten
15
Markenimage
15
China
14
Adolescence
13
Advertising
13
Gender
13
Geschlecht
13
Qualitative methods
13
Young consumers
13
Werbung
12
Brand management
11
Consumer socialization
11
Markenführung
11
Australia
10
Australien
10
Brand
10
Media usage
10
Mediennutzung
10
Adolescents
9
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9
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22
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Ahn, Regina
1
Barcelos, Renato Hübner
1
Bassiouni, Dina H.
1
Chan, Kara
1
Currie, Janet M.
1
Daems, Kristien
1
De Jans, Steffi
1
Duff, Brittany R. L.
1
Duffett, Rodney Graeme
1
Elliott, Charlene
1
Ellison, Kirsten
1
Fan, Fei
1
Gaur, Jighyasu
1
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1
Guan, Jieqi
1
Gupta, Ritu
1
Hackley, Christopher E.
1
Heissel, Jennifer A.
1
Hongjun, Wang
1
Hudders, Liselot
1
Jones, Sandra C.
1
Kearney, Melissa Schettini
1
Lau, Yui-yip
1
Levine, Phillip B.
1
Li, Yupeng
1
Loose, Femke
1
Luukkonen, Roosa
1
Moons, Ingrid
1
Nairn, Agnès
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Nelson, Michelle R.
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Närvänen, Elina
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Oyedele, Adesegun
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Pelsmacker, Patrick de
1
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Prieler, Michael
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Reid, Amanda
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Ren, Lianping
1
Rossi, Carlos Alberto Vargas
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The American economic review
Young consumers : insight and ideas for responsible marketers
Discussion paper series / IZA
21
NBER working paper series
18
IZA Discussion Paper
17
NBER Working Paper
15
Working paper / National Bureau of Economic Research, Inc.
11
Journal of health economics
8
Journal of human resources : JHR
8
Journal of population economics
7
International journal of advertising : the review of marketing communications
6
Review of Economics of the Household
6
Journal of forensic economics
4
Life Course Centre Working Paper
4
Discussion paper
3
Economics of education review
3
Journal of business research : JBR
3
Journal of marketing communications
3
Journal of marketing management : MM
3
R / Rand Corporation
3
Working paper
3
American economic journal : a journal of the American Economic Association
2
Comparative population studies : CPoS ; open acess journal of the Federal Institute for Population Research
2
Discussion paper / Tinbergen Institute
2
Economic development and cultural change
2
European journal of marketing : EJM
2
Health economics
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of development economics
2
Journal of population economics : international research on the economics of population, household, and human resources
2
Labour economics : official journal of the European Association of Labour Economists
2
Melbourne Institute working paper series
2
Policy research working paper : WPS
2
Population Center Working Papers (PSC/PARC)
2
Schriftenreihe des Bundesministeriums für Familie, Senioren, Frauen und Jugend
2
The journal of consumer marketing
2
The quarterly journal of economics
2
The review of black political economy
2
The review of economics and statistics
2
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ECONIS (ZBW)
22
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
4
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
5
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
6
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
Saved in:
7
To buy or not to buy : how young consumers approach new smart products in the social media context
Guan, Jieqi
;
Lau, Yui-yip
;
Yang, Huijun
;
Ren, Lianping
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 90-111
Persistent link: https://www.econbiz.de/10013367781
Saved in:
8
Teenage motherhood and sibling outcomes
Heissel, Jennifer A.
- In:
The American economic review
107
(
2017
)
5
,
pp. 633-637
Persistent link: https://www.econbiz.de/10011786226
Saved in:
9
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Saved in:
10
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
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