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~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
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Beziehungsmarketing
Markenimage
Brand management
92
Markenführung
92
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
44
Brand
23
Markenartikel
23
India
18
Indien
18
Relationship marketing
12
Luxury goods
9
Luxusgüter
9
Brand loyalty
8
Markentreue
8
USA
7
United States
7
Brand extension
6
Markentransfer
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Customer satisfaction
4
Handelsmarke
4
Internet marketing
4
Kundenzufriedenheit
4
Online-Marketing
4
Store brand
4
Strategic management
4
Strategisches Management
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Corporate reputation
3
Emotion
3
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1
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English
50
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Uggla, Henrik
4
Ragel, V. R.
3
Attri, Rekha
2
Cleff, Thomas
2
Kakati, Rinalini P.
2
Mathews, Jose
2
Walter, Nadine
2
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Amoako, George K.
1
Antoncic, Bostjan
1
Ashraf, Sarfraz
1
Balaji, M. S.
1
Baswan, Taru
1
Bhatt, Nishithkumar H.
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Das, Gopal
1
Datta, Biplab
1
Datta, Saroj Kumar
1
Deo, Joshua K.
1
Dholakia, Utpal M.
1
Dzogbenuku, Robert K.
1
Elangeswaran, Sajiththa
1
Evangeline, S. J.
1
Fatima, Farheen
1
Freiling, Jörg
1
Ghosh, Saugat
1
Guin, Kalyan Kumar
1
Gupta, Gaurav
1
Heer, Felicia de
1
Iftikhar, Arslan
1
Javanmard, Habibollah
1
John, Doris Rajakumari
1
Joji Alex N.
1
Kastiya, Shweta
1
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
435
The journal of product & brand management
304
The journal of brand management : an international journal
302
Journal of retailing and consumer services
220
Industrial marketing management : the international journal for industrial and high-tech firms
197
The journal of business & industrial marketing
99
European journal of marketing : EJM
92
SpringerLink / Bücher
92
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
81
International journal of hospitality management
77
Marketing intelligence & planning
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of marketing communications
69
Journal of marketing
64
Journal of the Academy of Marketing Science
56
Journal of promotion management : innovations in planning and applied research
55
Journal of strategic marketing
55
Marketing letters : a journal of research in marketing
54
International journal of internet marketing and advertising : IJIMA
53
Journal of international consumer marketing
52
Cogent business & management
50
The journal of consumer marketing
50
Journal of marketing management : MM
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of global marketing
45
International marketing review
43
International journal of consumer studies
42
Tourism management : research, policies, practice
41
European journal of marketing
40
Journal of business-to-business marketing
40
Journal of promotion management : JPM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of travel and tourism marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Innovatives Markenmanagement
35
Journal of Islamic marketing
35
Journal of fashion marketing and management
35
International journal of advertising : the review of marketing communications
33
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ECONIS (ZBW)
50
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1
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
2
Empirical relationship of customer brand engagement with satisfaction and loyalty through online brand experience
Ashraf, Sarfraz
;
Iftikhar, Arslan
;
Yameen, Attia
; …
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 23-48
Persistent link: https://www.econbiz.de/10011987772
Saved in:
3
The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
Saved in:
4
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
5
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
6
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
7
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
8
A study on the relationship between gender preference and brand experience with reference to Amazon brand
Baswan, Taru
;
Fatima, Farheen
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10012182603
Saved in:
9
The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
10
Factors affecting purchase and recommendation willingness towards brand extension
Peter, Sachith Indika
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
3
,
pp. 49-68
Persistent link: https://www.econbiz.de/10011987773
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