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~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Beziehungsmarketing"
~type:"article"
~type:"book"
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Beziehungsmarketing
Relationship marketing
85
Consumer behaviour
41
Konsumentenverhalten
41
Bank
39
Customer satisfaction
34
Kundenzufriedenheit
34
Dienstleistungsqualität
25
Service quality
25
Personal banking
21
Privatkundengeschäft
21
Confidence
12
Vertrauen
12
Customer loyalty
11
Electronic Banking
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Electronic banking
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Bankgeschäft
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Banking services
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Brand management
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Financial services
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Indien
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Trust
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Banking
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Lieferantenmanagement
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Supplier relationship management
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Banks
7
Brand image
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Markenimage
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Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Kundenwert
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Banking industry
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Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
3
Amin, Muslim
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Bang, Nguyen
2
Bapat, Dhananjay
2
Brun, Isabelle
2
Eriksson, Kent
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1
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Al-jazzazi, Akram
1
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1
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1
Arcand, Manon
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Babakus, Emin
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Basso, Kenny
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Chikazhe, Lovemore
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Chomvilailuk, Rojanasak
1
Clemes, Michael D.
1
Coll, Santiago Forgas
1
Costa, Francisco José
1
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The international journal of bank marketing : IJBM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
85
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1
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10
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85
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Date (oldest first)
1
Understanding the loss of trust in large banks
Hurley, Robert F.
;
Gong, Xueping
;
Waqar, Adeela
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
5
,
pp. 348-366
Persistent link: https://www.econbiz.de/10010391511
Saved in:
2
Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van
;
Raaij, Willem …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
Saved in:
3
Personal traits and customer responses to CSR perceptions in the banking sector
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011617865
Saved in:
4
Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
5
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
6
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
Saved in:
7
Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram
;
Sultan, Parves
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011707781
Saved in:
8
Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash
;
Paul, Rik
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
Saved in:
9
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
10
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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