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~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Multikanalvertrieb"
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Multikanalvertrieb
Multichannel strategy
6
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
3
Distribution channel
3
Einzelhandel
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Retail trade
3
Vertriebsweg
3
Customer analysis
2
Kundenanalyse
2
Omnichannel
2
channel integration
2
Assortment
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Customer integration
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Multi-channel
1
Omni-channel retailing
1
Omnichannel marketing
1
Perception
1
Retail assortment
1
Risiko
1
Risikopräferenz
1
Risk
1
Risk attitude
1
Sortiment
1
Supplier relationship management
1
USA
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United States
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English
6
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Zielke, Stephan
2
Bertrandie, Laura
1
Hailu, Aregu Asmare
1
Hickman, Ellie
1
Kharouf, Husni
1
McClelland, Bob
1
Nguyen Hoang Thuan
1
Nguyen, Anh T. V.
1
Ortlinghaus, Alena
1
Saarijärvi, Hannu
1
Sekhon, Harjit
1
Spence, Mark T.
1
Thinh Gia Hoang
1
Yrjölä, Mika
1
Zewdie, Shimelis
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The international review of retail, distribution and consumer research
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
Research
6
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marktorientiertes Management
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
2
Transportation research / E : an international journal
2
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ECONIS (ZBW)
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1
Omnichannel retailing strategy : a systematic review
Hailu, Aregu Asmare
;
Zewdie, Shimelis
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10012873360
Saved in:
2
Omnichannel marketing : structured review, synthesis, and future directions
Nguyen, Anh T. V.
;
McClelland, Bob
;
Nguyen Hoang Thuan
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 221-265
Persistent link: https://www.econbiz.de/10013274266
Saved in:
3
An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie
;
Kharouf, Husni
;
Sekhon, Harjit
- In:
The international review of retail, distribution and …
30
(
2020
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
Saved in:
4
Designing multi-channel technologies : the mediating role of risk perceptions
Ortlinghaus, Alena
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10012209597
Saved in:
5
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
6
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
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