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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate Social Responsibility"
~subject:"USA"
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Corporate Social Responsibility
USA
Brand management
552
Markenführung
552
Brand image
294
Markenimage
294
Consumer behaviour
293
Konsumentenverhalten
293
Brand
248
Markenartikel
246
Beziehungsmarketing
101
Relationship marketing
101
Marketing management
60
Marketingmanagement
60
Social Web
59
Social web
59
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Firmenimage
43
Emotion
39
Corporate social responsibility
36
Internet marketing
35
Online-Marketing
35
United States
33
Brand loyalty
26
Corporate culture
26
Unternehmenskultur
26
Advertising effects
25
International marketing
25
Internationales Marketing
25
Werbewirkung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
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Kundenzufriedenheit
23
Markentreue
20
China
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Mizera, Sue
4
Powell, Shaun M.
4
Burmann, Christoph
3
Golob, Urša
3
Podnar, Klement
3
Balmer, John M. T.
2
Grace, Debra
2
Ind, Nicholas
2
Kernstock, Joachim
2
Piehler, Rico
2
Akbar, Mohammad Muzahid
1
Alnawas, Ibrahim
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Anees-ur-Rehman, Muhammad
1
Ashoori, Minoo Talebi
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Basil, Debra Z.
1
Beckman, Terry
1
Billström, Anders
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Cho, Chang-Hoan
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Ford, Becky R.
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Furnham, Adrian
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Föhl, Ulrich
1
Ghantous, Nabil
1
Gomez, Alyson
1
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1
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The journal of brand management : an international journal
Journal of business research : JBR
179
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of business ethics : JOBE
103
Working paper / National Bureau of Economic Research, Inc.
97
International journal of hospitality management
77
Journal of advertising research
74
Journal of marketing
62
Journal of the Academy of Marketing Science
61
Journal of retailing and consumer services
53
American journal of agricultural economics
51
Journal of marketing management : MM
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Sport marketing quarterly : preferred journal of the Sport Marketing Association
51
SpringerLink / Bücher
50
Journal of macromarketing : examining the interactions among markets, marketing, and society
48
European journal of marketing : EJM
46
The journal of product & brand management
46
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
44
Harvard business review : HBR
43
Psychology & marketing
43
Journal of global marketing
41
Journal of travel and tourism marketing
41
International journal of production economics
40
International journal of sport management and marketing : IJSMM
40
The journal of services marketing
40
The journal of business & industrial marketing
39
Journal of marketing communications
38
European journal of operational research : EJOR
37
Journal of advertising : official publication of the American Academy of Advertising
37
Journal of marketing theory and practice
36
Health marketing quarterly
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
International journal of production research
33
Services marketing quarterly
33
Business horizons
32
Journal of hospitality marketing & management
30
Journal of consumer research : JCR ; an interdisciplinary bimonthly
29
Marketing intelligence & planning
29
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ECONIS (ZBW)
66
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
5
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
6
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
7
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
8
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
9
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
10
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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