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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate Social Responsibility"
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Corporate Social Responsibility
Brand management
552
Markenführung
552
Brand image
294
Markenimage
294
Consumer behaviour
293
Konsumentenverhalten
293
Brand
248
Markenartikel
246
Beziehungsmarketing
101
Relationship marketing
101
Marketing management
60
Marketingmanagement
60
Social Web
59
Social web
59
Luxury goods
58
Luxusgüter
58
Brand architecture
57
Markenarchitektur
56
Corporate reputation
43
Firmenimage
43
Emotion
39
Corporate social responsibility
36
Internet marketing
35
Online-Marketing
35
USA
33
United States
33
Brand loyalty
26
Corporate culture
26
Unternehmenskultur
26
Advertising effects
25
International marketing
25
Internationales Marketing
25
Werbewirkung
25
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
23
Kundenzufriedenheit
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Markentreue
20
China
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Mizera, Sue
4
Golob, Urša
3
Podnar, Klement
2
Powell, Shaun M.
2
Alnawas, Ibrahim
1
Ashoori, Minoo Talebi
1
Balmer, John M. T.
1
Basil, Debra Z.
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Billström, Anders
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Burghausen, Mario
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Burton, Suzan
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Daellenbach, Kate
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Davies, Mark A. P.
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Demetriou, Marlen
1
Demmer, Vera
1
Deshpande, Sameer
1
Ford, Becky R.
1
Forsythe, Sandra
1
Furnham, Adrian
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Föhl, Ulrich
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Ghantous, Nabil
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Gomez, Alyson
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Guzman, Francisco
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Hansen, Heidi
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Iglesias, Oriol
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Ind, Nicholas
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Jeong, Hyun Ju
1
Jiang, Lan
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Johnson, Zachary S.
1
Kernstock, Joachim
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Kim, Jihye
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Kwon, Wi-suk
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Lee, Yun Jung
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The journal of brand management : an international journal
Journal of business research : JBR
84
Journal of business ethics : JOBE
78
Industrial marketing management : the international journal for industrial and high-tech firms
26
International journal of hospitality management
25
Corporate social responsibility and environmental management
24
The journal of product & brand management
23
SpringerLink / Bücher
21
International review on public and non-profit marketing
17
Journal of marketing communications
17
Journal of the Academy of Marketing Science
16
Journal of retailing and consumer services
15
Cogent business & management
14
International journal of production economics
14
Corporate communications : an international journal
13
European journal of marketing : EJM
13
Journal of business ethics : JBE
13
Marketing intelligence & planning
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of contemporary hospitality management
12
International marketing review
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of strategic marketing
12
Springer eBook Collection
12
Journal of marketing management : MM
11
European research studies
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of services marketing
10
Asia Pacific journal of marketing and logistics
9
Journal of global marketing
9
Journal of macromarketing
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of nonprofit & public sector marketing
9
Manufacturing & service operations management : M & SOM
9
Sport management review
9
European Sport management quarterly : ESMQ
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of hospitality marketing & management
8
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ECONIS (ZBW)
36
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1
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
3
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
4
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
5
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
6
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
9
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
10
Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim
;
Ghantous, Nabil
;
Hemsley-Brown, Jane
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
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