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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internationales Marketing"
~subject:"United States"
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Internationales Marketing
United States
Marketing management
60
Marketingmanagement
60
Brand management
45
Markenführung
45
Consumer behaviour
22
Konsumentenverhalten
22
Brand
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brand orientation
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Anees-ur-Rehman, Muhammad
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Athanasopoulou, Pinelopi
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Aulōnitēs, Geōrgios I.
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Batt, Verena
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Bruhn, Manfred
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Colton, Deborah A.
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Ghose, Sanjoy
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Giovanis, Apostolos N.
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The journal of brand management : an international journal
Journal of business research : JBR
41
International marketing review
26
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of marketing
23
Journal of international marketing
21
European journal of marketing : EJM
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International business review : the official journal of the European International Business Academy
14
Europäische Hochschulschriften / 5
13
Journal of marketing management : MM
13
The journal of business & industrial marketing
12
Journal of strategic marketing
11
SpringerLink / Bücher
11
Journal of advertising research
10
Journal of global marketing
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Harvard business review : HBR
9
Marketing intelligence & planning
9
The journal of consumer marketing
9
Gabler Edition Wissenschaft
8
Advances in international marketing
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
AMS review : official publication of the Academy of Marketing Science
6
American journal of agricultural economics
6
Australasian marketing journal
6
International journal of wine business research : IJWBR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Marketing theory
6
McGraw-Hill/Irwin series in marketing
6
Psychology & marketing
6
Report / Marketing Science Institute
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
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ECONIS (ZBW)
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1
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
2
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
3
Isolating strategy effectiveness of brands in an emerging market : a choice modeling approach
Ghose, Sanjoy
;
Heiman, Amir
;
Lowengart, Oded
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 161-177
Persistent link: https://www.econbiz.de/10011724566
Saved in:
4
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
5
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
6
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
7
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
8
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
9
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
10
Broadening the scope of brand management
Uncles, Mark D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 395-398
Persistent link: https://www.econbiz.de/10009524442
Saved in:
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