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~isPartOf:"The journal of business & industrial marketing"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Konsumentenverhalten
Beschaffung
29
Procurement
29
Lieferantenmanagement
19
Supplier relationship management
19
Lieferkette
13
Supply chain
13
Consumer behaviour
9
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of retailing and consumer services
9
Journal of purchasing and supply management
8
Journal of business-to-business marketing
6
International journal of procurement management
5
International journal of production economics
5
SpringerLink / Bücher
5
International journal of production research
4
Lehrbuch
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
Gabler-Edition Wissenschaft
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International journal of industrial organization
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research
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Psychology & marketing
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
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Benchmarking : an international journal
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Business Administration series
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Business strategy and the environment
2
Business-to-Business-Marketing
2
European research studies
2
Europäische Hochschulschriften / 5
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Gabler Edition Wissenschaft
2
Greening the supply chain
2
Harvard business review : HBR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of operations and quantitative management : IJOQM
2
International journal of physical distribution & logistics management : IJPD & LM
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of personal selling & sales management : JPSSM
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Lehrbuch Gabler
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
13
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1
Addressing how small suppliers cope with large customers : using the dual dimension of a product portfolio and customer buying center
Lacoste, Sylvie
;
Ben Abdelaziz, Fouad
;
Youssef, Meriem
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 188-207
Persistent link: https://www.econbiz.de/10013539057
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
4
Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Batra, Safal
;
Gupta, Vishal K.
;
Sharma, Sunil
;
Yadav, Rahul
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2432-2441
Persistent link: https://www.econbiz.de/10013455417
Saved in:
5
Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo
;
Lindgreen, Adam
;
Hingley, Martin
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
Saved in:
6
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
7
Can the negative binomial distribution predict industrial purchases?
Wilkinson, John W.
;
Trinh, Giang
;
Lee, Richard
;
Brown, Neil
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10011496717
Saved in:
8
The role of information technology in purchasing function
Rodriguez-Escobar, Javier Alfonso
;
González-Benito, Javier
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011339910
Saved in:
9
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
10
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
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