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~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand equity"
~subject:"Erfolgsfaktor"
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Beziehungsmarketing
Brand equity
Erfolgsfaktor
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
15
Supplier relationship management
15
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
Brands
5
Lieferkette
5
Social Web
5
Social web
5
Supply chain
5
Brand architecture
3
Brand loyalty
3
Branding
3
Customer satisfaction
3
Environmental consciousness
3
Firm performance
3
Industrial branding
3
Kundenzufriedenheit
3
Markenarchitektur
3
Markentreue
3
Marketing
3
Success factor
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Brand awareness
2
Brand orientation
2
Business ethics
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Arzubiaga, Unai
1
Bettis-Outland, Harriette
1
Cassia, Fabio
1
Chen, Junsong
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Elsäßer, Marc
1
Geigenmüller, Anja
1
Heirati, Nima
1
Hirvonen, Saku
1
Hu, Bin
1
Itani, Omar S.
1
Jalkala, Anne Maarit
1
Jiang, Yanxin
1
Kalra, Ashish
1
Kamvounias, Patty
1
Karjaluoto, Heikki
1
Keränen, Joona
1
Kim, Changju
1
Laukkanen, Tommi
1
Mishra, Abhishek
1
Mohamad, Talal Ali
1
Mustomen, Nora
1
O'Cass, Aron
1
Rostami, Amin
1
Salo, Jari
1
Samudro, Andreas
1
Schiavone, Francesco
1
Sethi, Amit Rakesh
1
Shabbir, Rizwan
1
Susanti, Vonny
1
Sutton-Brady, Catherine
1
Taylor, Tom
1
Ugolini, Marta
1
Ulkuniemi, Pauliina
1
Viardot, Eric
1
Wirtz, Bernd W.
1
Zhang, Jing
1
Zhu, Miao
1
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The journal of business & industrial marketing
Journal of business research : JBR
166
Journal of retailing and consumer services
109
The journal of product & brand management
108
The journal of brand management : an international journal
102
International journal of hospitality management
50
SpringerLink / Bücher
49
European journal of marketing : EJM
32
Marketing intelligence & planning
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Asia Pacific journal of marketing and logistics
28
International journal of internet marketing and advertising : IJIMA
27
Cogent business & management
26
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Journal of travel and tourism marketing
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
The journal of consumer marketing
16
Journal of marketing
15
Journal of marketing communications
15
Tourism management : research, policies, practice
15
Journal of retailing
14
The journal of services marketing
14
Business horizons
13
European journal of marketing
13
Global business review
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of marketing analytics : JMA
12
Journal of service management
12
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
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ECONIS (ZBW)
15
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Arzubiaga, Unai
;
Schiavone, Francesco
;
Mohamad, Talal Ali
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1734-1744
Persistent link: https://www.econbiz.de/10013401921
Saved in:
5
Role of brand equity and competitive strategies in the relation between horizontal alliances and its benefits
Kim, Changju
;
Hu, Bin
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1903-1914
Persistent link: https://www.econbiz.de/10013401997
Saved in:
6
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
7
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
8
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
9
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
10
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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