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~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"United States"
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Beziehungsmarketing
United States
Marketing management
107
Marketingmanagement
107
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
38
Supplier relationship management
38
Relationship marketing
29
Firm performance
19
Unternehmenserfolg
19
Innovation
18
Marketing
16
New product development
15
Produktentwicklung
15
Innovation management
14
Innovationsmanagement
14
Consumer behaviour
13
Konsumentenverhalten
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Internet marketing
11
Market orientation
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Online-Marketing
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Marketing strategy
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Messebeteiligung
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Social Web
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Social web
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Strategic management
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Strategisches Management
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Trade fair participation
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Brand management
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Competitive advantage
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KMU
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Markenführung
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SME
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Wettbewerbsvorteil
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USA
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Customer integration
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E-commerce
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Electronic Commerce
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Industrial marketing
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Bettis-Outland, Harriette
2
Karjaluoto, Heikki
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Lindgreen, Adam
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Alet Vilaginés, Josep
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Anaza, Nwamaka A.
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Askariazad, Mohammad Hossein
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Babakhani, Nazila
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Chung, Jae-eun
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Falasca, Mauro
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Falkenreck, Christine
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Fongsuwan, Wanno
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Freyman, Julien de
1
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Keinänen, Hanna
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Kelliher, Felicity
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The journal of business & industrial marketing
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of strategic marketing
32
Journal of marketing
31
European journal of marketing : EJM
27
SpringerLink / Bücher
27
Journal of the Academy of Marketing Science
26
Journal of retailing and consumer services
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing communications
19
Journal of marketing management : MM
18
Business horizons
17
Marketing intelligence & planning
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Harvard business review : HBR
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Europäische Hochschulschriften / 5
11
International journal of electronic customer relationship management : IJECRM
11
Journal of retailing
11
Australasian marketing journal
10
Cogent business & management
10
Journal of advertising research
10
Marketing letters : a journal of research in marketing
10
The journal of consumer marketing
10
The journal of product & brand management
10
AMS review : official publication of the Academy of Marketing Science
9
Gabler Edition Wissenschaft
9
International journal of hospitality management
9
International review on public and non-profit marketing
9
Journal of business-to-business marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Psychology & marketing
9
Report / Marketing Science Institute
9
Springer eBook Collection / Business and Economics
9
The marketing review
9
The service industries journal
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ECONIS (ZBW)
35
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
Saved in:
3
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
4
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
5
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
6
A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien
;
Gardan, Julien
;
Freyman, Julien de
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
Saved in:
7
The emergence of B2B omni-channel marketing in the digital era : a systematic literature review
Hayes, Órla
;
Kelliher, Felicity
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2156-2168
Persistent link: https://www.econbiz.de/10013455392
Saved in:
8
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
9
Market responsiveness : antecedents and the moderating role of external supply chain integration
Luu, Tuan
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10011609260
Saved in:
10
The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro
;
Zhang, Jiemei
;
Conchar, Margy
;
Li, Like
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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