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~isPartOf:"The journal of business & industrial marketing"
~subject:"Business process management"
~subject:"Marketing management"
~subject:"Pharmaindustrie"
~subject:"Relationship marketing"
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Business process management
Marketing management
Pharmaindustrie
Relationship marketing
Customer value
26
Kundenwert
26
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
Beziehungsmarketing
13
Business-to-business marketing
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer integration
5
Kundenintegration
5
Value co-creation
5
Consumer behaviour
4
Konsumentenverhalten
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Marketingmanagement
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Leadership style
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Schwepker, Charles H. <Jr.>
2
Biemans, Wim G.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Castellano, Sylvaine
1
Cobelli, Nicola
1
Confente, Ilenia
1
Dixit, Ashutosh
1
Feng, Shanfei
1
Gligor, David M.
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Gupta, Samir
1
Hadjielias, Elias
1
Hakola, Jenni
1
Hillebrand, Bas
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Khelladi, Insaf
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Liu, Qiang
1
Mahdiloo, Mahdi
1
Mejri, Chiraz Aouina
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Niemelä-Nyrhinen, Jenni
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Noorizadeh, Abdollah
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Nyadzayo, Munyaradzi W.
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Pilon, Francois
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Rabbanee, Fazlul K.
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Ramaseshan, B.
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Rüdiger, Klaus
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Saen, Reza Farzipoor
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Sloev, Igor
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Song, Yongtao
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Su, Qin
1
Tretyak, Olga A.
1
Tukel, Oya I.
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Uusitalo, Outi
1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of business research : JBR
54
Journal of retailing and consumer services
32
Journal of the Academy of Marketing Science
20
International journal of hospitality management
19
SpringerLink / Bücher
19
The service industries journal
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Journal of service management
13
Journal of service research : JSR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of product & brand management
11
Journal of marketing research : JMR
10
Business horizons
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing management : MM
9
Technological forecasting & social change : an international journal
9
International journal of electronic customer relationship management : IJECRM
8
Service business
8
The TQM journal : the international review of organizational improvement
8
Tourism management : research, policies, practice
8
European management journal
7
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Springer eBook Collection / Business and Economics
7
Cogent business & management
6
European journal of marketing : EJM
6
Journal of business-to-business marketing
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of revenue and pricing management
6
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ECONIS (ZBW)
17
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17
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
3
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
Saved in:
4
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
5
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
6
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
7
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
8
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
9
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
10
Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Hui, Laine Tan Hsin
- In:
The journal of business & industrial marketing
28
(
2013
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
Saved in:
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