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~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Advertising effects
Consumer behaviour
41
Konsumentenverhalten
41
Werbewirkung
32
Internet marketing
19
Online-Marketing
19
Advertising
18
Werbung
18
Brand management
13
Markenführung
13
USA
10
United States
10
Brand image
9
Markenimage
9
Social Web
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Social web
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Brand
7
Markenartikel
7
Age group
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China
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International marketing
5
Internationales Marketing
5
Marketing management
5
Marketingmanagement
5
Social media
5
Beziehungsmarketing
4
Emotion
4
Perception
4
Relationship marketing
4
Target group
4
Wahrnehmung
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Zielgruppe
4
Advertisement
3
Advertising music
3
Cognition
3
Fernsehwerbung
3
Hörfunkwerbung
3
Internet
3
Kognition
3
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
32
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English
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Chan, Kara
2
Craton, Lincoln G.
2
Herrmann, Jean-Luc
2
Kergoat, Marine
2
Meyer, Thierry
2
Berg, Hanna
1
Bhaduri, Gargi
1
Bittner, Jenny V.
1
Bournois, Frank
1
Bullock, Graham
1
Callaghan, Glenn M.
1
Chang, Ya Ping
1
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1
Corneille, Olivier
1
Davies, Fiona
1
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1
Demarmels, Sascha
1
Dianoux, Christian
1
Doss, Brian D.
1
Eastman, Jacqueline K.
1
Fam, Kim Shyan
1
Georgia, Emily J.
1
Grigaliunaite, Viktorija
1
Hernandez, Monica D.
1
Insch, Andrea
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Johnson, Christopher
1
Józsa, László
1
Jüttner, Uta
1
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Kalliny, Morris
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1
Konig, Ruben Peter
1
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1
Lantos, Geoffrey P.
1
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1
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The journal of consumer marketing
Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
32
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1
Picture-based persuasion in
advertising
: the impact of attractive pictures on verbal ad's content
Kergoat, Marine
;
Meyer, Thierry
;
Merot, Alain
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 624-635
Persistent link: https://www.econbiz.de/10011808332
Saved in:
2
Credibility of a peer endorser and
advertising
effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
3
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
4
The effect of female celebrity spokesperson in FMCG
advertising
: neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
5
In ads we trust : religiousness as a predictor of
advertising
trustworthiness and avoidance
Ketelaar, Paul Edwin
;
Konig, Ruben Peter
;
Smit, Edith G.
; …
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Saved in:
6
Application of regulatory focus theory to search
advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
7
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
8
How the content of location-based advertisings influences consumers' store patronage intention
Zhu, Dong Hong
;
Sun, Hui
;
Chang, Ya Ping
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 603-611
Persistent link: https://www.econbiz.de/10011808330
Saved in:
9
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
Saved in:
10
Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
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