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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Handelsmarke"
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Handelsmarke
Brand management
386
Markenführung
386
Consumer behaviour
315
Konsumentenverhalten
315
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
101
Relationship marketing
101
Social Web
58
Social web
58
Internet marketing
47
Online-Marketing
47
Advertising effects
36
Marketing management
36
Marketingmanagement
36
Werbewirkung
36
Brand loyalty
34
Emotion
33
Luxury goods
33
Luxusgüter
33
Social media
26
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
23
Viral marketing
23
Virales Marketing
23
United States
22
Brand extension
21
Markentransfer
21
Personality psychology
18
Persönlichkeitspsychologie
18
Confidence
17
Product quality
17
Produktqualität
17
Vertrauen
17
Brand love
16
Brand trust
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Gendel-Guterman, Hanna
2
Levy, Shalom
2
Abratt, Russell
1
Anselmsson, Johan
1
Arantola, Noora
1
Beneke, Justin
1
Bondesson, Niklas Vestman
1
Bui, M̃y
1
Chaniotakis, Ioannis E.
1
Cuneo, Andres
1
Dion, Paul
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Greene, Anne
1
Gómez-Suárez, Mónica
1
Hair, Joseph F.
1
Herstein, Ram
1
Jansen, Hans Christian
1
Johansson, Ulf
1
Juntunen, Mari
1
Kaltcheva, Velitchka D.
1
Leventhal, Richard C.
1
Lok, Inge
1
Lopez, Pilar
1
Lymperopoulos, Constantine
1
Mallett, Kate
1
Matos, Pedro Verga
1
Olbrich, Rainer
1
Oubiña, Javier
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Patino, Anthony
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Pepe, Michael S.
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Rubio Benito, Natalia
1
Silva, Rui Vinhas da
1
Soureli, Magdalini
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St. Davčik, Nebojša
1
Vale, Rita Coelho do
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The journal of product & brand management
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
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1
The emergence of a values-based premium private label
brand
reputation within a multiple-tier
brand
portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Towards a unified theory of
brand
equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša
;
Silva, Rui Vinhas da
;
Hair, Joseph F.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
Saved in:
3
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
4
Brand
image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
5
Understanding
brand
loyalty of the store
brand
's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
6
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
7
Private and national
brand
consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
8
Does advertising matter to store
brand
purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
9
Private label brands : measuring equity across consumer segments
Cuneo, Andres
;
Lopez, Pilar
;
Yagüe Guillén, María Jésus
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
Saved in:
10
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
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