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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~type:"article"
~type:"book"
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Search: subject_exact:"Brand loyalty"
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Brand management
Brand loyalty
34
Markenführung
33
Beziehungsmarketing
32
Consumer behaviour
32
Konsumentenverhalten
32
Relationship marketing
32
Brand
28
Markenartikel
28
Brand image
26
Markenimage
26
Markentreue
25
Customer satisfaction
9
Kundenzufriedenheit
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Social web
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Internet marketing
5
Online-Marketing
5
Product quality
5
Produktqualität
5
Brand identification
4
Customer integration
4
Kundenintegration
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand equity
3
Brand trust
3
Confidence
3
Customer retention
3
Kundenbindung
3
Vertrauen
3
Viral marketing
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Virales Marketing
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Brand awareness
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Brand co-creation
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Brand engagement
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Brand love
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Brand performance
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Branding
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Guzman, Francisco
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Vera, Jorge
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Arcand, Manon
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1
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The journal of product & brand management
Journal of retailing and consumer services
27
The journal of brand management : an international journal
26
Journal of business research : JBR
23
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Marketing intelligence & planning
9
Global business review
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
33
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
3
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
4
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
7
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
8
Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts
Cheng, Yang
;
Jiang, Hua
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 252-264
Persistent link: https://www.econbiz.de/10013164316
Saved in:
9
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
10
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
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