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~isPartOf:"The journal of product & brand management"
~subject:"Corporate Social Responsibility"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Corporate Social Responsibility
Markenführung
Tourismusmarketing
Brand image
39
Markenimage
39
Brand management
36
Consumer behaviour
33
Konsumentenverhalten
33
Brand
17
Markenartikel
17
Brand equity
15
Beziehungsmarketing
11
Relationship marketing
11
Consumer brand equity
9
Brand loyalty
6
Marketing management
6
Marketingmanagement
6
Brand equity (Consumer)
5
Advertising effects
4
Product quality
4
Produktqualität
4
Werbewirkung
4
Brand awareness
3
Brand evaluation
3
Brand performance
3
Corporate social responsibility
3
Customer satisfaction
3
Financial brand equity
3
Kundenzufriedenheit
3
Luxury branding
3
Luxury goods
3
Luxusgüter
3
Brand communication
2
Brand equity (consumer)
2
Brand experience
2
Brand meaning
2
Brand personality
2
Branding
2
CSR
2
Celebrity endorsement
2
Celebrity-Werbung
2
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2
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Article
37
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37
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37
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English
37
Author
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Guzman, Francisco
5
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Anselmsson, Johan
1
Atanasova, Christina
1
Baghi, Ilaria
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Blair, Amanda J.
1
Bondesson, Niklas Vestman
1
Brown, Brian P.
1
Cantrell, Caley
1
Carvalho, Sergio W.
1
Chan, Anthony
1
Cyr, Dianne J.
1
Czarnecka, Barbara
1
Dadzie, Charlene
1
Dash, Satya Bhusan
1
Davari, Arezoo
1
Davis, Donna
1
De Nisco, Alessandro
1
De Vita, Jennifer
1
Dwivedi, Abhishek
1
Fang, Xiang
1
Farhang, Maryam
1
Finn, Adam
1
Frank, Phillip
1
Fuller, Rachel
1
Gabrielli, Veronica
1
Grappi, Silvia
1
Hair, Joseph F.
1
Hem, Alexander Farestvedt
1
Hende, Ellis van den
1
Henseler, Jörg
1
Hepola, Janne
1
Hintikka, Anni
1
Isberg, Steven C.
1
Jaufenthaler, Philipp
1
Jiang, Mengtian
1
Jiménez, Fernando R.
1
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The journal of product & brand management
Journal of business research : JBR
51
The journal of brand management : an international journal
34
Journal of retailing and consumer services
22
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
11
Tourism management : research, policies, practice
11
Journal of promotion management : innovations in planning and applied research
10
Journal of strategic marketing
10
Marketing intelligence & planning
10
SpringerLink / Bücher
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing for higher education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of the Academy of Marketing Science
7
Administrative Sciences : open access journal
6
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
International marketing review
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of business ethics : JOBE
6
Journal of hospitality and tourism insights
6
Journal of promotion management : JPM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of travel and tourism marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal for global business advancement : JGBA
5
Journal of air transport management
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
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ECONIS (ZBW)
37
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
4
The impact of brand value co-creation on perceived CSR authenticity and
brand
equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
5
Evolving brand boundaries and expectations : looking back on
brand
equity
, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
Brand
equity
and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
7
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
8
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
9
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
10
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
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