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~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Certificate of origin"
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Konsumentenverhalten
Designation of origin
18
Herkunftsbezeichnung
18
Brand image
15
Markenimage
15
Brand management
14
Markenführung
14
Consumer behaviour
12
Brand
6
Markenartikel
6
Emerging economies
4
Nation branding
4
Schwellenländer
4
Country image
3
Place branding
3
Place marketing
3
Standortmarketing
3
Brand identity
2
Branding
2
Country reputation
2
Emerging markets
2
Generic drugs
2
Generika
2
International marketing
2
Internationales Marketing
2
National culture
2
Nationalkultur
2
Pharmaceutical industry
2
Pharmaindustrie
2
Arzneimittel
1
Auslandsinvestition
1
Bibliometrics
1
Bibliometrie
1
Brand attachment
1
Brand experience
1
Brand name
1
Brand performance
1
Brand trust
1
COBO
1
China
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Article
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Aufsatz in Zeitschrift
12
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English
12
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Ahmed, Zafar U.
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benlian, Yeghig
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Bruwer, Johan
1
Buller, Courtney
1
Dadzie, Charlene
1
Davari, Arezoo
1
De Nisco, Alessandro
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Grudecka, Anna
1
Guzman, Francisco
1
Herstein, Ram
1
Kara, Ali
1
Kilani, Fatma Abdellah
1
Martins, Marisa
1
Mayrand, Marie-Eve
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Petruzzellis, Luca
1
Pons, Frank
1
Ramalho, Joana
1
Roy, Dilip
1
Santos, Jose Paulo Marques dos
1
Seixas, Daniela
1
Smaoui, Fatma
1
Souiden, Nizar
1
Touzani, Mourad
1
Witek-Hajduk, Marzanna Katarzyna
1
Wooldridge, Barbara R.
1
Zbib, Imad J.
1
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The journal of product & brand management
Journal of international consumer marketing
43
International marketing review
40
Journal of global marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of business research : JBR
26
Journal of retailing and consumer services
24
International business review : the official journal of the European International Business Academy
20
The journal of consumer marketing
17
Journal of international marketing
16
Journal of food products marketing
12
International journal of wine business research : IJWBR
10
The journal of brand management : an international journal
10
International journal of consumer studies
9
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
European journal of marketing : EJM
8
Food policy : economics planning and politics of food and agriculture
8
International journal of emerging markets
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Country of origin effect : looking back and moving forward
7
Marketing intelligence & planning
7
Tourism management : research, policies, practice
7
Tourism management perspectives : TMP
7
Journal of Islamic marketing
6
Journal of fashion marketing and management
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of international food & agribusiness marketing : JIFAM
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
5
Australasian marketing journal
5
European review of agricultural economics : ERAE
5
International journal of retail & distribution management
5
Journal of euromarketing
5
Journal of international trade & commerce
5
Wine Economics and Policy
5
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
4
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Corporate reputation review : an international journal
4
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ECONIS (ZBW)
12
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
3
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
4
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
5
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
6
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
7
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
8
Identification and measurement of brand identity and image gap : a quantitative approach
Roy, Dilip
;
Banerjee, Saikat
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10010393861
Saved in:
9
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
10
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
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