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~isPartOf:"The journal of services marketing"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Deutschland
Markenimage
Relationship marketing
Social Web
34
Social web
34
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
16
Social media
16
Internet marketing
10
Online-Marketing
10
Viral marketing
9
Virales Marketing
9
Customer integration
6
Kundenintegration
6
Brand management
5
Customer engagement
5
Digitalisierung
5
Digitization
5
Markenführung
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Netnography
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Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
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Service quality
4
Well-being
4
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3
Co-creation
3
Complaint management
3
Customer service
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E-commerce
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Internet
3
Kundenservice
3
Online retailing
3
Online-Handel
3
Patienten
3
Patients
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2
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2
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Abney, Alexandra K.
1
Ahn, Kwanghoon
1
Black, Hulda G.
1
Blocker, Christopher
1
Cabiddu, Francesca
1
Cesmeci, Caner
1
Cheng, Ya-Yun
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Chi, Ming
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Chung, Namho
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Horky, Alisha Blakeney
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Johns, Raechel
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Juric, Biljana
1
Kao, Tzu-Yi
1
Kim, Young
1
Klaus, Philipp
1
Lee, Jong-Won
1
Lee, Yong-Ki
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Lundberg, Erik
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Minor, Michael
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Nilsson, Jonas
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Pelletier, Mark J.
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Skinner, Steven J.
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Tang, Yihui
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Vincent, Leslie H.
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The journal of services marketing
Journal of business research : JBR
130
Journal of retailing and consumer services
83
International journal of internet marketing and advertising : IJIMA
53
The journal of product & brand management
49
The journal of brand management : an international journal
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
SpringerLink / Bücher
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
25
Journal of strategic marketing
25
Technological forecasting & social change : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing intelligence & planning
24
Business horizons
23
Journal of internet commerce
21
Tourism management : research, policies, practice
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Cogent business & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
Journal of fashion marketing and management
15
Journal of service management
15
HMD : Praxis der Wirtschaftsinformatik
14
International journal of advertising : the review of marketing communications
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
International journal of technology marketing : IJTMkt
14
Journal of the Academy of Marketing Science
14
Springer eBook Collection
14
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of global marketing
12
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ECONIS (ZBW)
16
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
The impact of social media use on customer experiences within physical service environments
Johns, Raechel
;
Walsh, Michael J.
;
Dale, Naomi F.
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10014314408
Saved in:
3
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
4
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
5
Customer responses to service failures on social media
Varnali, Kaan
;
Cesmeci, Caner
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 691-709
Persistent link: https://www.econbiz.de/10013407589
Saved in:
6
Promoting social resilience in service communities : a molecular biology perspective
Tang, Yihui
;
Blocker, Christopher
- In:
The journal of services marketing
36
(
2022
)
7
,
pp. 895-907
Persistent link: https://www.econbiz.de/10013407618
Saved in:
7
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
8
#IHateYourBrand: adaptive service recovery strategies on Twitter
Abney, Alexandra K.
;
Pelletier, Mark J.
;
Ford, …
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10011741259
Saved in:
9
Co-creating value with consumers through social media
Kao, Tzu-Yi
;
Yang, Ming-Hsien
;
Wu, Ji-Tsung Ben
;
Cheng, …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
Saved in:
10
When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki
;
Kim, Young
;
Chung, Namho
;
Ahn, Kwanghoon
; …
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
Saved in:
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