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~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Theorie
Internet marketing
23
Online-Marketing
23
Consumer behaviour
13
Konsumentenverhalten
13
Relationship marketing
12
Social Web
9
Social web
9
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5
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Aufsatz in Zeitschrift
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12
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Addo, Prince Clement
1
Asare, Andy Ohemeng
1
Balaji, M. S.
1
Bao, Yeqing
1
Chandni, Shumaila
1
Chen, Ja-shen
1
Ching, Russel K. H.
1
Denktaş-Şakar, Gül
1
Fang, Jiaming
1
Hoang, Duc
1
Jha, Subhash
1
Kousi, Sofia
1
Kulbo, Nora Bakabbey
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Kumar, Satish
1
Laroche, Michel
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Lin, Yi Hsin
1
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1
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1
López-Nicolas, Carolina
1
Martinez, Luis F.
1
Mazaheri, Ebrahim
1
Mills, Adam J.
1
Navarro, Angeles
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Pérez Perez, Isabel
1
Rahman, Zillur
1
Ruiz Mafe, Carla
1
Sanz Blas, Silvia
1
Shao, Alan T.
1
Shobeiri, Saeed
1
Stafford, Marla Royne
1
Sürücü, Ebru
1
Waller, David
1
Zhang, Chrystal B.
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The service industries journal
Journal of business research : JBR
78
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
40
International journal of industrial organization
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
European journal of operational research : EJOR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Marketing intelligence & planning
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of international marketing
21
Journal of marketing communications
19
Journal of strategic marketing
18
The journal of media economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Economics letters
16
International marketing review
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
The journal of industrial economics
15
Business horizons
14
International journal of electronic commerce : IJEC
14
Journal of marketing research : JMR
14
The journal of brand management : an international journal
14
American journal of agricultural economics
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Information economics and policy : IEP
13
Journal of economics & management strategy : JEMS
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of technology marketing : IJTMkt
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
12
Journal of global marketing
12
Journal of marketing
12
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ECONIS (ZBW)
12
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1
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
2
Customer engagement and purchase intention in live-streaming digital marketing platforms
Addo, Prince Clement
;
Fang, Jiaming
;
Asare, Andy Ohemeng
; …
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 767-786
Persistent link: https://www.econbiz.de/10012623973
Saved in:
3
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
4
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
5
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
6
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
7
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
8
Key drivers of services website loyalty
Sanz Blas, Silvia
;
Ruiz Mafe, Carla
;
Pérez Perez, Isabel
- In:
The service industries journal
34
(
2014
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
Saved in:
9
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
10
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
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