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~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Viral marketing"
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Search: subject:"Relationship marketing"
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Viral marketing
Beziehungsmarketing
108
Relationship marketing
108
Customer satisfaction
50
Kundenzufriedenheit
50
Consumer behaviour
47
Konsumentenverhalten
47
Dienstleistungsqualität
29
Service quality
29
Holiday behaviour
27
Urlaubsverhalten
27
Hotel industry
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Hotellerie
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Tourism marketing
22
Tourismusmarketing
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Tourism
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Tourismus
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Brand image
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Destination management
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Destinationsmanagement
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Social web
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Brand management
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Customer integration
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Betriebliche Wertschöpfung
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Destination loyalty
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Emotion
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Value creation
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Virales Marketing
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Customer value
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Internet marketing
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Alguezaui, Salma
1
Alén, Elisa
1
Bradley, Graham L.
1
Carlos Villamarín, Pablo de
1
Cui, Geng
1
Filieri, Raffaele
1
Hernández-Maestro, Rosa M.
1
Hudson, Rupert
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Hudson, Simon
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Ji, Haipeng
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Kim, Hong-Bumm
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Li, Hengyun
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Muñoz-Gallego, Pablo A.
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Nicolau, Juan Luis
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Nieto, Jannine
1
Peng, Ling
1
Pérez González, Ana
1
Roth, Martin S.
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Shin, Hyejo Hailey
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So, Kevin Kam Fung
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Tourism management : research, policies, practice
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Psychology & marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The TQM journal : the international review of organizational improvement
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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9
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
3
Asymmetric effects of extreme-moderate online reviews in the language-satisfaction relationship
Nicolau, Juan Luis
;
Carlos Villamarín, Pablo de
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271638
Saved in:
4
The signaling effect of management response in engaging customers : a study of the hotel industry
Li, Chunyu
;
Cui, Geng
;
Peng, Ling
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011734065
Saved in:
5
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
6
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
Saved in:
7
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
8
Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Nieto, Jannine
;
Hernández-Maestro, Rosa M.
; …
- In:
Tourism management : research, policies, practice
45
(
2014
),
pp. 115-123
Persistent link: https://www.econbiz.de/10010406244
Saved in:
9
The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels
Kim, Taegoo
;
Kim, Woo Gon
;
Kim, Hong-Bumm
- In:
Tourism management : research, policies, practice
30
(
2009
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10009523948
Saved in:
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