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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
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Brand management
Internet marketing
76
Online-Marketing
76
Social Web
48
Social web
48
Tourism marketing
46
Tourismusmarketing
46
Consumer behaviour
41
Konsumentenverhalten
41
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30
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Campo, Sara
2
Jiménez-Barreto, Jano
2
Rubio Benito, Natalia
2
Yu, Chung-En
2
Aranda, Evangelina
1
Barcelos, Renato Hübner
1
Barreda, Albert A.
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Bilgihan, Anil
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Cheng, Mingming
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Dantas, Danilo C.
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Jiang, Ruochen
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Kavaratzis, Mihalis
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Li, Fangxuan
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Li, Shanshi
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Ma, Jianan
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Miles, Morgan P.
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Molina, Arturo
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Molinillo, Sebastián
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Nusair, Khaldoon
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Taheri, Babak
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Uchinaka, Sanae
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Tourism management : research, policies, practice
Journal of business research : JBR
152
The journal of brand management : an international journal
86
The journal of product & brand management
83
Journal of retailing and consumer services
58
Journal of marketing communications
57
International journal of internet marketing and advertising : IJIMA
53
International journal of advertising : the review of marketing communications
50
SpringerLink / Bücher
50
Journal of promotion management : JPM
47
Journal of advertising research
42
Journal of promotion management : innovations in planning and applied research
40
International journal of advertising : the quarterly review of marketing communications
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Psychology & marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International marketing review
30
Journal of international marketing
29
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of global marketing
21
Journal of international consumer marketing
21
Business horizons
20
Journal of marketing
19
Springer eBook Collection
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of marketing management : MM
18
Marketing : ZFP ; journal of research and management
18
Cogent business & management
17
Innovatives Markenmanagement
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of hospitality management
16
Journal of internet commerce
15
Journal of strategic marketing
15
Marketing letters : a journal of research in marketing
15
Research
15
International journal of sports marketing & sponsorship
14
European journal of marketing
13
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ECONIS (ZBW)
15
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1
The interaction effect of emoji and social media content on consumer engagement : a mixed approach on peer-to-peer accommodation brands
Wang, Xiaowei
;
Cheng, Mingming
;
Li, Shanshi
;
Jiang, Ruochen
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013554992
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
4
On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo
;
Taheri, Babak
;
Farrington, Thomas
; …
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
Saved in:
5
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
6
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
7
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
8
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
9
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
Saved in:
10
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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