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~isPartOf:"Tourism management : research, policies, practice"
~subject:"Marketing management"
~subject:"USA"
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Marketing management
USA
Brand management
62
Markenführung
62
Brand image
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Tourism marketing
24
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Destination management
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Baloglu, Seyhmus
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Tourism management : research, policies, practice
Industrial marketing management : the international journal for industrial and high-tech firms
116
The journal of brand management : an international journal
69
Journal of business research : JBR
61
The journal of business & industrial marketing
58
The journal of product & brand management
53
Journal of business-to-business marketing
36
European journal of marketing : EJM
28
Journal of strategic marketing
27
Journal of retailing and consumer services
23
Journal of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : MM
19
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Gabler Edition Wissenschaft
13
Journal of advertising research
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Marketing intelligence & planning
13
Springer eBook Collection
12
Business horizons
11
Harvard business review : HBR
11
Harvard-Business-Manager : das Wissen der Besten
11
International journal of hospitality management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing for higher education
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of promotion management : JPM
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International marketing review
10
Journal of marketing theory and practice
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of marketing research : JMR
9
The IUP journal of brand management : IJBRM
9
The marketing review
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ECONIS (ZBW)
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1
Dual-branded hotels : resource-based entry strategies in agglomerated markets
Bianco, Simone
;
Singal, Manisha
;
Zach, Florian J.
; …
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534423
Saved in:
2
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
3
Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.
;
Fay, Daniel L.
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
Saved in:
4
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
5
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
6
Tourism brochures : linking message strategies, tactics and brand destination attributes
Brito, Pedro Quelhas
;
Pratas, Joaquim
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 123-138
Persistent link: https://www.econbiz.de/10010508427
Saved in:
7
A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin
;
Kim, Lisa Hyunjung
;
Im, Holly Hyunjung
- In:
Tourism management : research, policies, practice
32
(
2011
)
3
,
pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
Saved in:
8
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
9
A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung
;
Busser, James
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
30
(
2009
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
Saved in:
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