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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Consumer behaviour"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Consumer behaviour
Marketing management
Internet marketing
38
Online-Marketing
38
Konsumentenverhalten
25
Social Web
22
Social web
22
Children
18
Kinder
18
Jugendliche
16
Youth
16
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13
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13
Advertising
9
Advertising effects
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Online media
8
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Brand management
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Markenführung
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Media usage
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Mediennutzung
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Other media and children
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Qualitative methods
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Brand image
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Communication media
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Kommunikationsmedien
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Marketingmanagement
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Mobile Marketing
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Mobile marketing
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Social media marketing
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Video game
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Viral marketing
4
Virales Marketing
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Young consumers
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Article
27
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Article in journal
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27
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English
27
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Chan, Kara
2
Abbasi, Amir Zaib
1
Ahn, Regina
1
Andersen, Lars P.
1
Araújo, Elton Gean
1
Axcell, Shana
1
Bassiouni, Dina H.
1
Chen, Huan
1
Crnjak-Karanović, Bilijana
1
Ding Hooi Ting
1
Duff, Brittany R. L.
1
Duffett, Rodney Graeme
1
Elez, Jelena
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Ellis, Debbie
1
Fan, Fei
1
García-Béjar, Ligia
1
Gaur, Jighyasu
1
Giraldi, Janaina de Moura Engracia
1
Goenner, Emily
1
Guan, Jieqi
1
Gupta, Ritu
1
Gutiérrez-García, Elena
1
Hackley, Christopher E.
1
Hernandez, Monica D.
1
Jhawar, Anand
1
Joseph, Mathew
1
Kallioharju, Minna
1
Kumar, Arvind
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Kumar, Prashant
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Kunja, Sambashiva Rao
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Lau, Yui-yip
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Li, Yupeng
1
Lourenção, Marina Toledo de Arruda
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Luukkonen, Roosa
1
Manganari, Emmanouela
1
Miguélez-Juan, Blanca
1
Milakovic, Ivana Kursan
1
Mourelatos, Evangelos
1
Muniz, Fernanda
1
Nelson, Michelle R.
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
201
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
128
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of marketing communications
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
International journal of advertising : the review of marketing communications
66
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
52
International journal of electronic marketing and retailing : IJEMR
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
Cogent business & management
43
Electronic commerce research
37
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Information systems research : ISR
32
Journal of advertising research
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
30
Journal of marketing management : MM
30
Marketing intelligence & planning
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of technology marketing : IJTMkt
29
The journal of brand management : an international journal
29
Asia Pacific journal of marketing and logistics
28
Journal of electronic commerce research : JECR
28
Journal of strategic marketing
28
Tourism management : research, policies, practice
28
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
Technological forecasting & social change : an international journal
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of management information systems : JMIS
25
Psychology & marketing
25
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
27
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
3
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
4
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
5
Which decision-making stages matter more? : influencer's perceived credibility, sponsorship and moderating role of trust
Crnjak-Karanović, Bilijana
;
Milakovic, Ivana Kursan
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 649-668
Persistent link: https://www.econbiz.de/10014507514
Saved in:
6
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
7
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
8
Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?
Rocha, Patrícia Ianelli
;
Lourenção, Marina Toledo de …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 445-467
Persistent link: https://www.econbiz.de/10014302748
Saved in:
9
The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand
;
Kumar, Prashant
;
Varshney, Sanjeev
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 468-484
Persistent link: https://www.econbiz.de/10014302749
Saved in:
10
Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu
;
Srivastava, Ankur
;
Gupta, Ritu
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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