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~language:"eng"
~language:"spa"
~person:"Gierl, Heribert"
~person:"Hyun, Sunghyup Sean"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
102
Customer satisfaction
36
Kundenzufriedenheit
36
Beziehungsmarketing
33
Relationship marketing
33
Dienstleistungsqualität
26
Service quality
26
Advertising effects
21
Brand management
21
Markenführung
21
Werbewirkung
21
Brand image
20
Markenimage
20
Luxury goods
19
Luxusgüter
19
Advertising
18
Gastronomie
18
Restaurant industry
18
Emotion
17
Werbung
16
Holiday behaviour
15
Hotel industry
15
Hotellerie
15
Urlaubsverhalten
15
Tourism
13
Tourismus
13
Internet marketing
12
Online-Marketing
12
Experiment
11
Airline
10
Fluggesellschaft
10
Viral marketing
10
Virales Marketing
10
Online retailing
9
Online-Handel
9
Brand
8
Markenartikel
8
Preismanagement
8
Pricing strategy
8
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Undetermined
57
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Article
102
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Article in journal
Aufsatz in Zeitschrift
102
Aufsatz im Buch
4
Book section
4
Language
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English
Spanish
German
37
Author
All
Gierl, Heribert
Hyun, Sunghyup Sean
Wu, Luorong
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Balaji, M. S.
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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International journal of hospitality management
22
Journal of travel and tourism marketing
11
Marketing : ZFP ; journal of research and management
11
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of business research : JBR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism management : research, policies, practice
4
Journal of hospitality marketing & management
3
Review of managerial science
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of sports marketing & sponsorship
2
Journal of service management
2
Marketing : journal of research and management
2
The journal of services marketing
2
Tourism management perspectives : TMP
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The Cornell hospitality quarterly
1
The international review of retail, distribution and consumer research
1
The service industries journal
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
102
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1
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
5
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
Saved in:
6
How consumption ritual affects group versus solo diners
Huang, Huiling
;
Yu, Xi
;
Liu, Qing
;
Wu, Luorong
; …
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014487563
Saved in:
7
How does mobile social media sharing benefit travel experiences?
Chen, Ye
;
Liu, Yuqing
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
4
,
pp. 841-858
Persistent link: https://www.econbiz.de/10014245657
Saved in:
8
Mediating service experiences with online photos : the role of consumers' perceptions of the mediated servicescape
He, Zeya
;
Wu, Luorong
;
Li, Xiang
- In:
Journal of service management
34
(
2023
)
4
,
pp. 657-695
Persistent link: https://www.econbiz.de/10014338199
Saved in:
9
The numerical stroop effect on consumer preference to order healthy food
Cai, Ruiying
;
Lu, Lu
;
Wu, Luorong
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014325598
Saved in:
10
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
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