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~language:"eng"
~language:"spa"
~person:"Gierl, Heribert"
~person:"Hyun, Sunghyup Sean"
~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Article in journal"
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Consumer behaviour
Theorie
Konsumentenverhalten
68
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
24
Kundenzufriedenheit
24
Advertising effects
20
Werbewirkung
20
Brand image
18
Brand management
18
Luxury goods
18
Luxusgüter
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73
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Spanish
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62
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Gierl, Heribert
Hyun, Sunghyup Sean
Beladi, Hamid
163
Creedy, John
148
Güth, Werner
145
Pestieau, Pierre
144
Phillips, Peter C. B.
143
Lai, Ching-chong
140
Nijkamp, Peter
130
Turnovsky, Stephen J.
125
Marjit, Sugata
121
Thisse, Jacques-François
117
Cheng, T. C. E.
116
Färe, Rolf
116
Tirole, Jean
116
Han, Heesup
115
Mukherjee, Arijit
115
Cremer, Helmuth
114
Long, Ngo Van
113
Acemoglu, Daron
111
Lambertini, Luca
110
Laporte, Gilbert
108
Shogren, Jason F.
108
Jarrow, Robert A.
105
Tsionas, Efthymios G.
102
Devereux, Michael B.
99
Miceli, Thomas J.
99
Kumbhakar, Subal
98
Gersbach, Hans
97
Stiglitz, Joseph E.
97
Broll, Udo
96
Franses, Philip Hans
96
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96
Quiggin, John C.
96
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94
Lien, Da-hsiang Donald
94
Chao, Chi-Chur
93
Lusk, Jayson L.
93
Sappington, David Edward Michael
93
Gupta, Rangan
92
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92
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90
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Marketing : ZFP ; journal of research and management
13
Journal of travel and tourism marketing
11
International journal of hospitality management
10
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Review of managerial science
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
International journal of sports marketing & sponsorship
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Marketing : journal of research and management
2
Tourism management : research, policies, practice
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Tourism management perspectives : TMP
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Asia Pacific journal of marketing and logistics
1
Der Markt : international journal of marketing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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OR-Spektrum : quantitative approaches in management
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Psychology & marketing
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Schmalenbach business review : sbr
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The international review of retail, distribution and consumer research
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The service industries journal
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
73
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1
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73
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
10
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
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