Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
this study, we examine the effect of social ties on consumer’s level of interaction and looked at how it moderates on … package. The test results on consumers’ willingness and level of interaction, willingness and co-creation, social ties and … level of interaction, social ties and co-creation, interaction and co-creation are significant. On the moderating effect of …