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~language:"eng"
~person:"Ahuja, Vandana"
~person:"Rutz, Oliver J."
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Search: subject_exact:"Internet-Marketing"
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Internet marketing
21
Online-Marketing
21
Consumer behaviour
10
Konsumentenverhalten
10
E-commerce
7
Electronic Commerce
7
Advertising effects
6
Internet
6
Werbewirkung
6
Beziehungsmarketing
5
Online retailing
5
Online-Handel
5
Relationship marketing
5
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Brand management
4
Markenführung
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Website
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Advertising
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Bayes-Statistik
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Market segmentation
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Marktsegmentierung
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social media marketing
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Ahuja, Vandana
Rutz, Oliver J.
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
21
Goldfarb, Avi
19
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Wilbur, Kenneth C.
15
Bigné Alcañiz, J. Enrique
14
Karjaluoto, Heikki
14
Ko, Eunju
14
Okazaki, Shintaro
14
Pelsmacker, Patrick de
14
Fesenmaier, Daniel R.
13
Filieri, Raffaele
13
Ghose, Anindya
13
Hudders, Liselot
13
Loureiro, Sandra Maria Correia
13
Grewal, Dhruv
12
Kumar, Vikas
12
Malthouse, Edward C.
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Jansen, Bernard J.
11
Milne, George R.
11
Murphy, Jamie
11
Pitt, Leyland F.
11
Reijmersdal, Eva A. van
11
Schweidel, David A.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Bilgihan, Anil
10
Choi, Yung Kyun
10
Dens, Nathalie
10
Hauser, John R.
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
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Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of management practice : IJMP
2
Journal of internet commerce
2
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics economics and globalisation
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Metamorphosis : a journal of management research
1
Quantitative marketing and economics : QME
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
The IUP journal of marketing management : IJMM
1
Transcultural marketing for incremental and radical innovation
1
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ECONIS (ZBW)
21
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1
Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
3
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
Saved in:
4
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
5
A new method to aid copy testing of paid search text advertisements
Rutz, Oliver J.
;
Sonnier, Garrett P.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 885-900
Persistent link: https://www.econbiz.de/10011784987
Saved in:
6
The internet of things : new value streams for customers
Wahi, Ashok Kumar
;
Ahuja, Vandana
- In:
International journal of information technology and …
16
(
2017
)
4
,
pp. 360-375
Persistent link: https://www.econbiz.de/10011891037
Saved in:
7
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
8
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
Saved in:
9
Digital marketing optimization
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 162-170)
.
2015
Persistent link: https://www.econbiz.de/10010509139
Saved in:
10
E-marketing and online consumer behavior
Jain, Neha
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Transcultural marketing for incremental and radical …
,
(pp. 366-381)
.
2014
Persistent link: https://www.econbiz.de/10010211692
Saved in:
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