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~language:"eng"
~person:"Bruhn, Manfred"
~person:"Krafft, Manfred"
~person:"Mengen, Andreas"
~person:"Petersen, J. Andrew"
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Search: subject:"customer lifetime value"
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Customer value
12
Kundenwert
12
Beziehungsmarketing
10
Relationship marketing
10
Marketing management
3
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
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2
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2
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2
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20
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Bruhn, Manfred
Krafft, Manfred
Mengen, Andreas
Petersen, J. Andrew
Kumar, V.
36
Madhani, Pankaj M.
16
Ko, Eunju
13
Eggert, Andreas
12
Kleinaltenkamp, Michael
12
Skiera, Bernd
12
Verhoef, Peter C.
12
Fader, Peter
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Keränen, Joona
10
Wiesel, Thorsten
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Glady, Nicolas
8
Maas, Peter
8
Neslin, Scott A.
8
Payne, Adrian
8
Rajagopal
8
Saarijärvi, Hannu
8
Grönroos, Christian
7
Lehmann, Donald R.
7
Ryals, Lynette
7
Ulaga, Wolfgang
7
Venkatesan, Rajkumar
7
Albadvi, Amir
6
Baesens, Bart
6
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Croux, Christophe
6
Edvardsson, Bo
6
Graf, Albert
6
Haenlein, Michael
6
Hinterhuber, Andreas
6
Jain, Dipak
6
Lemon, Katherine N.
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Handbook of research on customer equity in marketing
2
Journal of marketing
2
Customer engagement marketing
1
Harvard business review : HBR
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
12
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1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
3
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
4
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
5
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
8
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
9
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
10
Customer equity management as formative second-order construct
Bruhn, Manfred
;
Georgi, Dominik
;
Hadwich, Karsten
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
Saved in:
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