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~language:"eng"
~person:"Das, Gopal"
~subject:"Brand image"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Brand image
Consumer behaviour
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
14
Relationship marketing
14
Markenimage
12
India
9
Indien
9
Brand management
8
Markenführung
8
Purchase intention
7
Online retailing
5
Online-Handel
5
Advertising
4
Advertising effects
4
Emotion
4
Werbewirkung
4
Werbung
4
purchase intention
4
Arousal
3
Bekleidung
3
Bibliometrics
3
Bibliometrie
3
Clothing
3
Confidence
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Experiential value
3
Gender
3
Geschenk
3
Geschlecht
3
Gifts
3
Kundenzufriedenheit
3
Personality psychology
3
Persönlichkeitspsychologie
3
Regulatory focus
3
Vertrauen
3
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22
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Article
40
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
40
research-article
1
review
1
Language
All
English
Author
All
Das, Gopal
Han, Heesup
118
Mattila, Anna S.
100
Lusk, Jayson L.
75
Phau, Ian
75
Khare, Arpita
69
Loureiro, Sandra Maria Correia
66
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Septianto, Felix
62
Grewal, Dhruv
60
Jang, Soocheong
59
Paul, Justin
59
Belk, Russell W.
56
Ko, Eunju
53
Bagozzi, Richard P.
48
Laroche, Michel
48
Pelsmacker, Patrick de
48
Hollebeek, Linda D.
47
Bang, Nguyen
46
Kim, Jungkeun
46
Sharma, Piyush
45
Diamantopoulos, Adamantios
44
Melewar, T. C.
42
Wong, IpKin Anthony
42
Rajagopal
41
Thaichon, Park
40
Kim, Seongseop
39
Romaniuk, Jenni
39
Vrontis, Demetris
39
Ko, Yong Jae
38
Park, Jungkun
38
Rahman, Zillur
38
Bruwer, Johan
37
Hyun, Sunghyup Sean
37
Verhoef, Peter C.
37
Dens, Nathalie
36
Eisend, Martin
36
Rana, Nripendra P.
36
Wu, Luorong
36
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Published in...
All
Journal of business research : JBR
6
Journal of retailing and consumer services
6
Psychology & marketing
4
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of strategic marketing
3
Global business review
2
Marketing intelligence & planning
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of business and emerging markets : IJBEM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
The IUP journal of brand management : IJBRM
1
The international review of retail, distribution and consumer research
1
The marketing review
1
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ECONIS (ZBW)
40
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1
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
2
Gifting digital versus physical gift cards : how and why givers and recipients have different preferences for a gift card's mode of delivery
Reshadi, Farnoush
;
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 970-978
Persistent link: https://www.econbiz.de/10014290873
Saved in:
3
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
4
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
7
"Surge price precision and political ideology"
Cui, Yuanyuan
;
Van Esch, Patrick
;
Das, Gopal
;
Jain, …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 214-224
Persistent link: https://www.econbiz.de/10013194522
Saved in:
8
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
9
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
10
Corporate social responsibility : a boon or bane for innovative firms?
Upadhye, Bilwa Dipak
;
Das, Gopal
;
Varshneya, Geetika
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012202443
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