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~language:"eng"
~person:"Gilmore, Audrey"
~subject:"Cultural heritage"
~subject:"Einzelhandel"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Cultural heritage
Einzelhandel
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17
Marketing management
16
Marketingmanagement
16
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9
Entrepreneurship
8
Entrepreneurship approach
8
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5
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Gilmore, Audrey
Kraus, Sascha
59
Grewal, Dhruv
41
Dana, Leo Paul
40
Cowling, Marc
39
Serrasqueiro, Zélia
39
Audretsch, David B.
37
Swoboda, Bernhard
32
Franco, Mário
29
Pantano, Eleonora
27
Adomako, Samuel
26
Tambunan, Tulus Tahi Hamonangan
26
Thurasamy Ramayah
26
Yazdanfar, Darush
26
Berger, Allen N.
25
Vrontis, Demetris
25
Richards, Timothy J.
24
Fink, Matthias
23
Nunes, Paulo Maçãs
23
Smallbone, David
23
Alonso, Abel Duarte
22
Gil Saura, Irene
22
Raymond, Louis
22
Williams, Colin C.
22
Cheng, T. C. E.
21
Jones, Paul
21
Saint Pierre, Josée
21
Storey, David J.
21
Thurik, Adriaan R.
21
Acs, Zoltán J.
20
Cant, Michael C.
20
Dimitratos, Pavlos
19
Etemad, Hamid
19
Hillemane, Bala Subrahmanya Mungila
19
Hübner, Alexander
19
Kumar, Vikas
19
McAdam, Rodney
19
Moro, Andrea
19
Roggeveen, Anne L.
19
Teller, Christoph
19
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Journal of strategic marketing
7
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
Journal of business research : JBR
2
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Technology analysis & strategic management
1
The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
20
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
5
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
6
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
7
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
Saved in:
8
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna
;
Gilmore, Audrey
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
Saved in:
9
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
10
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
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