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~language:"eng"
~person:"Grewal, Dhruv"
~person:"Mattila, Anna S."
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
155
Relationship marketing
61
Beziehungsmarketing
60
Dienstleistungsqualität
49
Service quality
49
Customer satisfaction
46
Kundenzufriedenheit
46
Einzelhandel
42
Retail trade
42
USA
36
United States
36
Beschwerdemanagement
29
Complaint management
29
Preismanagement
27
Pricing strategy
27
Gastronomie
21
Restaurant industry
21
Emotion
20
Hotel industry
20
Hotellerie
20
Corporate Social Responsibility
18
Corporate social responsibility
18
Internet marketing
18
Online-Marketing
18
Experiment
15
Advertising effects
14
Customer service
14
Kundenservice
14
Werbewirkung
14
Gastgewerbe
12
Hospitality industry
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Online retailing
11
Online-Handel
11
Social Web
11
Social web
11
Advertising
10
Ladengestaltung
10
Marketing management
10
Marketingmanagement
10
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Article
152
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Article in journal
Aufsatz in Zeitschrift
155
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
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Graue Literatur
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English
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Grewal, Dhruv
Mattila, Anna S.
Han, Heesup
113
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Walsh, Gianfranco
33
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International journal of hospitality management
25
Journal of retailing
14
Journal of business research : JBR
12
Journal of the Academy of Marketing Science
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing
7
The journal of services marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Cornell hospitality quarterly : CQ
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality marketing & management
5
Journal of marketing research
5
International journal of contemporary hospitality management
4
Journal of service management
4
MSI reports : working paper series
4
Psychology & marketing
4
The Cornell hospitality quarterly
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of product & brand management
2
European journal of marketing
1
International journal of revenue management : IJRM
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing theory and practice
1
Marketing intelligence & planning
1
Review of marketing research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
155
Showing
1
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10
of
155
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date (oldest first)
1
Corporate sociopolitical activism (CSA) : the role of perceived impact on consumer response to contribution type
Atanga, Barbara Apaalabono
;
Mattila, Anna S.
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014325587
Saved in:
2
Cross-category add-on bundling : impact of the consumption nature of bundled products on discount framing effectiveness
Song, Myungkeun
;
Noone, Breffni M.
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 197-216
Persistent link: https://www.econbiz.de/10014245298
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
6
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
9
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
10
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
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