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~language:"eng"
~person:"Hallikas, Jukka"
~person:"Libai, Barak"
~person:"Petersen, J. Andrew"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer lifetime value"
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Customer value
15
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Hallikas, Jukka
Libai, Barak
Petersen, J. Andrew
Kumar, V.
25
Ko, Eunju
13
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11
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11
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10
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10
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9
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9
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7
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7
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7
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7
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7
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6
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6
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6
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6
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5
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5
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Ngo, Liem Viet
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5
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California management review
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1
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1
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ECONIS (ZBW)
15
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1
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1
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Service purchasing and value creation : toward systemic purchases
Hallikas, Jukka
;
Immonen, Mika
;
Pynnönen, Mikko
; …
- In:
International journal of production economics
147
(
2014
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10010350456
Saved in:
5
Analyzing systemic customer value in scalable business service
Pynnönen, Mikko
;
Hallikas, Jukka
;
Ritala, Paavo
; …
- In:
The service industries journal
34
(
2014
)
14
,
pp. 1154-1166
Persistent link: https://www.econbiz.de/10010412904
Saved in:
6
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
8
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
9
Managing customer-driven business model innovation
Pynnönen, Mikko
;
Hallikas, Jukka
;
Ritala, Paavo
- In:
International journal of innovation management
16
(
2012
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009613158
Saved in:
10
The new meaning of customer value : a systemic perspective
Pynnönen, Mikko
;
Ritala, Paavo
;
Hallikas, Jukka
- In:
Journal of business strategy
32
(
2011
)
1
,
pp. 51-57
Persistent link: https://www.econbiz.de/10008857555
Saved in:
1
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