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~language:"eng"
~person:"Hyun, Sunghyup Sean"
~person:"Pelsmacker, Patrick de"
~subject:"Consumer behaviour"
~subject:"Kreuzfahrt"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Consumer behaviour
Kreuzfahrt
Konsumentenverhalten
80
Advertising effects
45
Werbewirkung
45
Brand management
27
Markenführung
27
Beziehungsmarketing
26
Relationship marketing
26
Brand image
25
Markenimage
25
Advertising
24
Customer satisfaction
24
Kundenzufriedenheit
24
Werbung
24
Belgien
21
Belgium
21
Dienstleistungsqualität
17
Service quality
17
Luxury goods
15
Luxusgüter
15
Emotion
13
Hotel industry
13
Hotellerie
13
Product Placement
13
Product placement
13
Gastronomie
12
Internet marketing
12
Online-Marketing
12
Restaurant industry
12
Viral marketing
12
Virales Marketing
12
Holiday behaviour
10
Urlaubsverhalten
10
Airline
9
Brand
9
Fernsehwerbung
9
Fluggesellschaft
9
Markenartikel
9
Television advertising
9
South Korea
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Undetermined
41
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Article
81
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1
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Amtsdruckschrift
Article in journal
Aufsatz in Zeitschrift
82
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6
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6
Arbeitspapier
2
Conference paper
2
Graue Literatur
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Konferenzbeitrag
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Non-commercial literature
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1
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English
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Hyun, Sunghyup Sean
Pelsmacker, Patrick de
Han, Heesup
119
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Law, Chun Hung Roberts
34
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Gierl, Heribert
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
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International journal of hospitality management
11
Journal of travel and tourism marketing
11
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sports marketing & sponsorship
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Review of managerial science
1
The service industries journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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Source
All
ECONIS (ZBW)
82
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82
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
3
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
4
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
5
Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435868
Saved in:
6
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
Saved in:
7
Effects of nature-based solutions (NBS) on eco-friendly hotel guests' mental health perceptions, satisfaction, switching barriers, and revisit intentions
Han, Heesup
;
Yu, Jongsik
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 592-611
Persistent link: https://www.econbiz.de/10012256154
Saved in:
8
Eliciting customers' waste reduction and water saving behaviors at a hotel
Han, Heesup
;
Chua, Bee-Lia
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241942
Saved in:
9
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
10
The influence of the compromise and travel temporal construal heuristics on a purchase decision
Jeong, Ji Youn
;
Crompton, John L.
;
Hyun, Sunghyup Sean
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012170405
Saved in:
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