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~language:"eng"
~person:"Park, Jungkun"
~person:"Sharma, Piyush"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Business-to-business marketing
Consumer behaviour
Konsumentenverhalten
77
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
33
Service quality
33
Beziehungsmarketing
24
Relationship marketing
24
Brand management
21
Markenführung
21
Brand image
17
Markenimage
17
Lieferantenmanagement
15
Supplier relationship management
15
USA
15
United States
15
Arbeitszufriedenheit
12
Job satisfaction
12
China
11
Einzelhandel
11
Emotion
11
Innovation
11
Retail trade
11
B-to-B-Marketing
10
Luxury goods
9
Luxusgüter
9
Online retailing
9
Online-Handel
9
Salespeople
9
Verkaufspersonal
9
Brand
8
Confidence
8
Cross-cultural management
8
Emerging economies
8
India
8
Indien
8
Interkulturelles Management
8
Markenartikel
8
Schwellenländer
8
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55
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1
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Article
86
Book / Working Paper
1
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Aufsatz in Zeitschrift
87
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
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Language
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English
Author
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Park, Jungkun
Sharma, Piyush
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
64
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
57
Paul, Justin
55
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
45
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Thaichon, Park
41
Bang, Nguyen
40
Vrontis, Demetris
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Rana, Nripendra P.
37
Kim, Seongseop
36
Kumar, V.
36
Lim, Weng Marc
36
Verhoef, Peter C.
36
Balaji, M. S.
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Haws, Kelly L.
34
Moschis, George P.
34
Woodside, Arch G.
34
Wu, Luorong
34
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Journal of retailing and consumer services
20
Journal of business research : JBR
14
The journal of services marketing
8
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international consumer marketing
3
The Cornell hospitality quarterly
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of retail and distribution management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Asia Pacific journal of marketing and logistics
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
International journal of wine business research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of air transport management
1
Journal of euromarketing
1
Journal of hospitality & leisure marketing : the international forum for research, theory & practice
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The service industries journal
1
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ECONIS (ZBW)
87
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1
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
4
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
5
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
6
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
7
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
8
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
9
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
10
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
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