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~language:"eng"
~person:"Paul, Justin"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Konsumentenverhalten
56
Bibliometrics
26
Bibliometrie
26
Brand management
18
Markenführung
18
Globalisierung
16
Globalization
16
Brand image
15
India
15
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15
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15
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14
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10
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Online-Handel
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59
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Paul, Justin
Han, Heesup
129
Mattila, Anna S.
106
Lusk, Jayson L.
75
Phau, Ian
75
Grewal, Dhruv
71
Khare, Arpita
71
Loureiro, Sandra Maria Correia
69
Dwivedi, Yogesh Kumar
68
Jang, Soocheong
63
Nayga, Rodolfo M.
62
Septianto, Felix
62
Hollebeek, Linda D.
59
Kumar, V.
57
Belk, Russell W.
56
Ko, Eunju
55
Thaichon, Park
55
Verhoef, Peter C.
52
Vrontis, Demetris
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Kim, Jungkeun
47
Pelsmacker, Patrick de
46
Sharma, Piyush
46
Bang, Nguyen
45
Hyun, Sunghyup Sean
45
Prentice, Catherine
45
Diamantopoulos, Adamantios
43
Smith, Alan D.
43
Gil Saura, Irene
42
Walsh, Gianfranco
42
Wong, IpKin Anthony
42
Park, Jungkun
41
Das, Gopal
40
Rajagopal
40
Balaji, M. S.
39
Bijmolt, Tammo H. A.
39
Kim, Seongseop
39
Eisend, Martin
38
Johnson, Lester W.
38
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Journal of retailing and consumer services
13
Journal of business research : JBR
7
International journal of consumer studies
4
Business strategy and the environment
3
European management journal
3
International journal of market research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Technological forecasting & social change : an international journal
3
Journal of consumer behaviour
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Electronic commerce research
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International marketing review
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
59
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Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
2
"I can't look at you while talking!" : fear of missing out and smartphone addiction as predictors of consumer's phubbing behavior
Paul, Justin
;
Manchanda, Parul
;
Arora, Nupur
;
Aggarwal, …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 666-687
Persistent link: https://www.econbiz.de/10015062841
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
9
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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