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~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
2,585
Business-to-business marketing
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Lieferantenmanagement
1,313
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1,313
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662
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6
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6
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Jalkala, Anne
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Mohan, Mayoor
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
194
The journal of business & industrial marketing
94
Journal of business research : JBR
40
Journal of business-to-business marketing
37
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of personal selling & sales management : JPSSM
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Journal of customer behaviour
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European journal of marketing : EJM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Management decision : MD
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Journal of strategic marketing
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Marketing intelligence & planning
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The journal of product & brand management
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The journal of services marketing
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Cogent business & management
4
European journal of marketing
4
International journal of business environment : IJBE
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing theory and practice
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing theory
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The service industries journal
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Total quality management & business excellence
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Asia Pacific journal of marketing and logistics
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Businesses
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Corporate reputation review : an international journal
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ECONIS (ZBW)
797
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81
Customer-centric informal business marketing in Africa : the case of Ethiopian MSMEs
Teklehaimanot, Mebrahtu Leake
;
Kamebo, Elias Orebo
; …
- In:
Small enterprise research
30
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014319819
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82
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
83
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
84
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
85
Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Behera, Rajat Kumar
;
Bala, Pradip Kumar
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 14-31
Persistent link: https://www.econbiz.de/10014282238
Saved in:
86
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
87
A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Mostert, Pierre
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10014301512
Saved in:
88
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
89
The impact of performance measurement diversity on customer-oriented selling behavior
Kerr, Peter D.
;
Franco-Santos, Monica
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 56-67
Persistent link: https://www.econbiz.de/10014306694
Saved in:
90
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
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