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~language:"eng"
~subject:"Internationales Marketing"
~subject:"Verbraucherverhalten"
~type_genre:"Glossary included"
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Internationales Marketing
Verbraucherverhalten
Marketing
102
Marketingmanagement
48
Marketing management
47
Theorie
34
Theory
34
Marketing theory
18
Marketingtheorie
18
USA
18
United States
18
Market research
9
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9
Consumer behaviour
8
International marketing
8
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8
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6
Verkauf
6
E-commerce
5
Electronic Commerce
5
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5
Online-Marketing
5
Welt
4
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4
Advertising
3
Beziehungsmarketing
3
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3
Relationship marketing
3
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3
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Betriebswirtschaftslehre
2
Business economics
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Gastgewerbe
2
Immobilienwirtschaft
2
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2
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2
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2
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74
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31
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McCarthy, Edmund Jerome
4
Perreault, William D.
4
Cannon, Joseph P.
3
Boone, Louis E.
2
Kurtz, David L.
2
Aaker, David A.
1
Assael, Henry
1
Cundiff, Edward W.
1
Day, George S.
1
Hilger, Marye T.
1
Kumar, V.
1
Olson, Jerry C.
1
Peter, Jerome Paul
1
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1
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ECONIS (ZBW)
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1
Consumer behaviour
Szmigin, Isabelle
;
Piacentini, Maria
-
2015
Persistent link: https://www.econbiz.de/10010465517
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2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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3
Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
5
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
6
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
7
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
8
Consumer behavior : a strategic approach
Assael, Henry
-
2004
Persistent link: https://www.econbiz.de/10001848623
Saved in:
9
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
10
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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