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~language:"eng"
~subject:"Kundenanalyse"
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Search: subject_exact:"Distributionskanal"
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Kundenanalyse
Distribution channel
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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ECONIS (ZBW)
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1
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
3
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
4
Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing : a data analytics study
Akturk, M. Serkan
;
Ketzenberg, Michael
;
Heim, Gregory R.
- In:
Journal of operations management
61
(
2018
),
pp. 15-45
Persistent link: https://www.econbiz.de/10011932706
Saved in:
5
You do the service but they take the order
Chiou, Jyh-shen
;
Wu, Lei-yu
;
Chou, Szu-yu
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 883-889
Persistent link: https://www.econbiz.de/10009562263
Saved in:
6
Causes and consequences of "order online pick up in-store" shopping behavior
Chatterjee, Patrali
- In:
The international review of retail, distribution and …
20
(
2010
)
4
,
pp. 431-448
Persistent link: https://www.econbiz.de/10008656680
Saved in:
7
The moderating role of cognitive fit in consumer channel preference
Brunelle, Eric
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
3
,
pp. 178-195
Persistent link: https://www.econbiz.de/10003926883
Saved in:
8
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
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