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~language:"eng"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Multikanalvertrieb"
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Search: subject_exact:"Cross-channel marketing"
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Mehrgleisiger Vertrieb
Multikanalvertrieb
Multichannel strategy
250
Einzelhandel
129
Retail trade
129
Beziehungsmarketing
122
Relationship marketing
122
Online retailing
107
Online-Handel
107
Consumer behaviour
84
Konsumentenverhalten
84
Distribution channel
76
Vertriebsweg
76
Electronic Commerce
33
Omnichannel retailing
32
E-commerce
31
Omnichannel
29
Dienstleistungsqualität
25
Service quality
25
Customer satisfaction
24
Kundenzufriedenheit
24
Lieferkette
24
Supply chain
24
Customer analysis
23
Kundenanalyse
23
USA
20
United States
20
Marketing management
19
Marketingmanagement
19
Internet marketing
17
Online-Marketing
17
Bibliometrics
13
Bibliometrie
13
Customer experience
13
omnichannel
13
omnichannel retailing
13
Digitalisierung
12
Digitization
12
Brand management
11
Customer service
11
Kundenservice
11
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38
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Article
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Aufsatz in Zeitschrift
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42
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42
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Thesis
11
Collection of articles of several authors
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Graue Literatur
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Gao, Fei
6
Kumar, Anuj
5
Cuthbertson, Richard
4
Dirsehan, Taşkın
4
Hübner, Alexander
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Su, Xuanming
4
Trenz, Manuel
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Barari, Mojtaba
3
Brunner, Felix
3
Dalla Pozza, Ilaria
3
Gallino, Santiago
3
He, Yi
3
Holzapfel, Andreas
3
Mosca, Fabrizio
3
Rudolph, Thomas
3
Thaichon, Park
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
Azemi, Yllka
2
Basu, Preetam
2
Bell, David R.
2
Blazquez Cano, Marta
2
Both, Alina
2
Bruce, Lindsay
2
Carlson, Jamie
2
Cui, Shiliang
2
Difrancesco, Rita Maria
2
Fan, Hua
2
Fleischmann, Moritz
2
Fulgoni, Gian M.
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Leuphana Universität Lüneburg
1
RWTH Aachen
1
epubli GmbH
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Journal of retailing and consumer services
24
International journal of retail and distribution management
8
Journal of retailing
8
The international review of retail, distribution and consumer research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
International journal of business and systems research : IJBSR
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marketing intelligence & planning
2
Premier reference source
2
Research
2
Springer eBook Collection
2
The Routledge companion to strategic marketing
2
Transportation research / E : an international journal
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in Systems Analysis, Software Engineering, and High Performance Computing (ASASEHPC) book series
1
Advances in business and management forecasting
1
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ECONIS (ZBW)
250
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
3
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
4
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
5
Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda
;
Becker, Jan U.
;
Barrot, Christian
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
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6
Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah
;
Ag Kaifah Riyard Kiflee
; …
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10014577532
Saved in:
7
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
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8
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors : performance analysis, conceptual mapping, and future directions
Halibas, Alrence Santiago
;
Anh Thi Van Nguyen
;
Akbari, …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1237-1264
Persistent link: https://www.econbiz.de/10014368262
Saved in:
9
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert
;
Leeuw, Sander de
;
Hübner, Alexander
- In:
Journal of operations management
69
(
2023
)
2
,
pp. 188-196
Persistent link: https://www.econbiz.de/10014293327
Saved in:
10
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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