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~language:"eng"
~subject:"Online retailing"
~subject:"experimental economics"
~subject:"web design"
~type:"article"
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Online retailing
experimental economics
web design
Consumer behaviour
97
Konsumentenverhalten
97
Eye-tracking
88
eye-tracking
59
Experiment
43
Advertising effects
34
Werbewirkung
34
Perception
33
Wahrnehmung
33
Advertising
22
Internet marketing
21
Online-Marketing
21
Werbung
21
Visual attention
17
Brand management
15
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15
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15
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14
Attention
12
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12
Social web
12
Game theory
10
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10
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10
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9
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9
visual attention
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7
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7
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7
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Ahn, Jae-Hyeon
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Bigné Alcañiz, J. Enrique
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Che, Dandan
1
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Felix, Reto
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Journal of business research : JBR
2
Electronic commerce research and applications
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International journal of advertising : the review of marketing communications
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International journal of market research
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ECONIS (ZBW)
8
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1
Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach
Tomri̇s Küçün, Nihan
;
Gönenç Güler, Emel
- In:
Prizren social science journal
5
(
2021
)
2
,
pp. 14-29
Persistent link: https://www.econbiz.de/10012663723
Saved in:
2
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
3
How consumers attend to online reviews : an
eye-tracking
and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
4
Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing
;
Felix, Reto
;
Saravade, Swapnil
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
Saved in:
5
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
6
Attention adjustment, renewal, and equilibrium seeking in online search : an
eye-tracking
approach
Ahn, Jae-Hyeon
;
Bae, Yoon-Soo
;
Ju, Jaehyeon
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1218-1250
Persistent link: https://www.econbiz.de/10011975718
Saved in:
7
Research on book shopping website interface based on the eye tracker
Li, Hongxia
;
Che, Dandan
;
Yuan, Xiaofang
;
Li, Yan
- In:
International journal of information technology and …
17
(
2018
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10011896623
Saved in:
8
How impulsivity affects consumer decision-making in e-commerce
Huang, Yu-feng
;
Kuo, Feng-yang
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 582-590
Persistent link: https://www.econbiz.de/10009730146
Saved in:
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