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~person:"Aarikka-Stenroos, Leena"
~person:"Hutt, Michael D."
~subject:"Kundenwert"
~subject:"Relationship marketing"
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Kundenwert
Relationship marketing
B-to-B-Marketing
12
Business-to-business marketing
12
Customer value
6
Lieferantenmanagement
4
Market segmentation
4
Marktsegmentierung
4
Portfolio selection
4
Portfolio-Management
4
Supplier relationship management
4
Marketing
3
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Consumer behaviour
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Marketing management
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Marketingmanagement
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Value creation
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Absatzpolitik
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B2B
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Beschaffung
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Betriebswirtschaftliche Einführungsschrift
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Betriebswirtschaftslehre
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Bibliometrics
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Business economics
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Business-to-Business-Marketing
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Buying behaviour
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Case studies
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Aarikka-Stenroos, Leena
Hutt, Michael D.
Kleinaltenkamp, Michael
15
Svensson, Göran
11
Keränen, Joona
10
Terho, Harri
9
Kowalkowski, Christian
8
Kumar, V.
7
La Rocca, Antonella
7
Schmitz, Christian
7
Ulaga, Wolfgang
7
Grewal, Rajdeep
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
5
Eggert, Andreas
5
Itani, Omar S.
5
Krafft, Manfred
5
Schwepker, Charles H. <Jr.>
5
Agnihotri, Raj
4
Bolton, Ruth N.
4
Burton, Jamie
4
Bush, Alan J.
4
Cova, Bernard
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Griffin, Abbie
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Hinterhuber, Andreas
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Homburg, Christian
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Ivens, Björn Sven
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Jalkala, Anne
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Nyadzayo, Munyaradzi W.
4
Rajala, Risto
4
Rodriguez, Michael
4
Salonen, Anna
4
Snehota, Ivan
4
Tarasi, Crina O.
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Walker, Beth A.
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Journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
7
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1
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
2
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
3
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
Saved in:
4
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
5
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
6
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
7
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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