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~person:"Abratt, Russell"
~person:"Fetscherin, Marc"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Retail trade
Brand management
38
Markenführung
37
Brand
24
Consumer behaviour
24
Markenartikel
24
Brand image
18
Markenimage
18
Beziehungsmarketing
17
Relationship marketing
17
Brand loyalty
6
Markentreue
6
South Africa
6
Südafrika
6
Brand architecture
5
Corporate reputation
5
Markenarchitektur
5
Emotion
4
Arbeitsverhalten
3
Brand hate
3
Brand love
3
Brand relationships
3
Confidence
3
International marketing
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Vertrauen
3
Work behaviour
3
Automotive industry
2
Brand authenticity
2
Brand relationship
2
Brand relationship quality
2
Brand retaliation
2
Brand trust
2
China
2
Corporate culture
2
Customer advocacy
2
Führungskräfte
2
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Undetermined
18
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Article
27
Book / Working Paper
2
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Article in journal
28
Aufsatz in Zeitschrift
28
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
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Language
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English
29
Author
All
Abratt, Russell
Fetscherin, Marc
Melewar, T. C.
39
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bang, Nguyen
26
Balmer, John M. T.
24
Ko, Eunju
24
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
Khan, Imran
16
Gázquez-Abad, Juan Carlos
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Baumgarth, Carsten
13
Christodoulides, George
13
Dens, Nathalie
13
Huber, Frank
13
Park, C. Whan
13
Rahman, Zillur
13
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Published in...
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The journal of brand management : an international journal
7
The journal of product & brand management
6
Journal of business research : JBR
2
Business horizons
1
Corporate reputation review : an international journal
1
European journal of marketing
1
International journal of consumer studies
1
International marketing ; Vol. V
1
Journal of business strategy
1
Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
29
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1
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29
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
5
Antecedents of brand loyalty in South African retail banking
Taoana, Mokgadi Cleopatra
;
Quaye, Emmanuel Silva
; …
- In:
Journal of financial services marketing
27
(
2022
)
2
,
pp. 65-80
Persistent link: https://www.econbiz.de/10013270395
Saved in:
6
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
7
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
8
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
9
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
10
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
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