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~person:"Adams, Frank G."
~person:"Akaka, Melissa Archpru"
~person:"Hughes, Tim"
~subject:"Marketing theory"
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Search: subject_exact:"Service-Dominant Logic"
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Marketing theory
Service-Dominant Logic
22
Service-dominant logic
22
Betriebliche Wertschöpfung
11
Value creation
11
Customer integration
10
Kundenintegration
10
Marketingtheorie
10
service-dominant logic
8
Dienstleistungsmarketing
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Services marketing
5
Beziehungsmarketing
4
Institutions
4
Relationship marketing
4
value cocreation
4
Business network
3
Dienstleistung
3
Innovation
3
Lieferantenmanagement
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Services
3
Supplier relationship management
3
Theorie
3
Theory
3
Unternehmensnetzwerk
3
resource integration
3
supply chain management
3
Competitive advantage
2
Customer value
2
Dienstleistungssektor
2
Ecosystems
2
GISO
2
Innovation management
2
Innovationsmanagement
2
Institutional economics
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Adams, Frank G.
Akaka, Melissa Archpru
Hughes, Tim
Vargo, Stephen L.
24
Lusch, Robert F.
19
Grönroos, Christian
4
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
3
Frow, Pennie
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
Edvardsson, Bo
2
Eggert, Andreas
2
Ehrenthal, Joachim
2
Fehrer, Julia
2
Haase, Michaela
2
Harrington, Robert J.
2
Hilton, Toni
2
Hu, Tao
2
Hunt, Shelby D.
2
Jaakkola, Elina
2
Koskela-Huotari, Kaisa
2
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of strategic marketing
1
Marketing theory
1
Review of marketing research
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ECONIS (ZBW)
10
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1
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
2
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
3
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
4
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
5
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
6
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
7
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
8
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
9
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
10
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
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