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~person:"Aiello, Gaetano"
~person:"Guido, Gianluigi"
~person:"Han, Heesup"
~person:"Ozuem, Wilson"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Premium products"
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Beziehungsmarketing
Luxury goods
41
Luxusgüter
41
Consumer behaviour
27
Konsumentenverhalten
27
Fashion
12
Mode
12
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
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Service quality
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Bekleidungsindustrie
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Marketingmanagement
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Markenartikel
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Comparison
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Multichannel strategy
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Perception
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Aiello, Gaetano
Guido, Gianluigi
Han, Heesup
Ozuem, Wilson
Hyun, Sunghyup Sean
5
Ko, Eunju
4
Azemi, Yllka
2
Bazi, Saleh
2
Bhatt, Viral
2
Bonfanti, Angelo
2
Borges, Ana Pinto
2
Cervellon, Marie-Cécile
2
Chen, Annie Huiling
2
Choi, Dayeon
2
Filieri, Raffaele
2
Gorton, Matthew
2
Haas, Alexander
2
Hennigs, Nadine
2
Klaus, Philipp
2
Le, Angelina Nhat Hanh
2
Line, Nathaniel D.
2
Nguyen Huu Khoi
2
Nobre, Helena
2
Paul, Justin
2
Peng, Norman
2
Purohit, Sonal
2
Rodrigues, Paula Cristina Lopes
2
Saviolo, Stefania
2
Seo, Yuri
2
Septianto, Felix
2
Shin, Hyunju
2
Thomas, Sujo
2
Vigolo, Vania
2
Wiedmann, Klaus-Peter
2
Yfantidou, Georgia
2
Agarwal, Shubhi
1
Agbemabiese, George Cudjoe
1
Agrawal, Anand Mohan
1
Ahmed, Rizwan Raheem
1
Ahn, Jiseon
1
Ahujy, Vandana
1
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International journal of hospitality management
2
Journal of business research : JBR
2
Computer-mediated marketing strategies : social media and online brand communities
1
Journal of advertising research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
10
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
3
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
4
Role of motivations for luxury cruise traveling, satisfaction, and involvement in building traveler loyalty
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
70
(
2018
),
pp. 75-84
Persistent link: https://www.econbiz.de/10011825969
Saved in:
5
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
6
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
7
Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun
;
Moon, Hyoungeun
;
Han, Heesup
;
Ham, Sunny
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
Saved in:
8
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
9
Multi-dimensions of patrons' emotional experiences in upscale restaurants and their role in loyalty formation : emotion scale improvement
Han, Heesup
;
Jeong, Chul
- In:
International journal of hospitality management
32
(
2013
),
pp. 59-70
Persistent link: https://www.econbiz.de/10009717672
Saved in:
10
Image congruence and relationship quality in predicting switching intention : conspicuousness of product use as a moderator variable
Han, Heesup
;
Hyun, Sunghyup Sean
- In:
Journal of hospitality & tourism research : JHTR ; the …
37
(
2013
)
3
,
pp. 303-329
Persistent link: https://www.econbiz.de/10009785965
Saved in:
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