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~person:"Ammann, Paul"
~person:"Bauer, Hans H."
~person:"Rundle-Thiele, Sharyn"
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Search: subject_exact:"Produktpositionierung"
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Market segmentation
26
Marktsegmentierung
26
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Germany
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Consumer behaviour
9
Konsumentenverhalten
9
Social Marketing
8
Social marketing
8
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Ammann, Paul
Bauer, Hans H.
Rundle-Thiele, Sharyn
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Gromb, Denis
11
Occhino, Filippo
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
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Bergemann, Dirk
9
Rogers, John H.
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9
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Engel, Charles
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6
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6
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Segmentation in social marketing : process, methods and application
3
Journal of strategic marketing
2
Business horizons
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für marktorientierte Unternehmen (IMU), Universität Mannheim
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
Methoden zur erfolgreichen Marktsegmentbearbeitung
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Series: Management know-how / M
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
28
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1
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Saved in:
2
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
3
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
4
Segmentation in social marketing : process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
5
An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 9-23)
.
2017
Persistent link: https://www.econbiz.de/10011557771
Saved in:
6
Segmenting caregivers to gain insights for social marketing program design
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
; …
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 143-159)
.
2017
Persistent link: https://www.econbiz.de/10011557946
Saved in:
7
Why we need segmentation when designing social marketing programs
Rundle-Thiele, Sharyn
;
Dietrich, Timo
;
Kubacki, Krzysztof
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 197-214)
.
2017
Persistent link: https://www.econbiz.de/10011558075
Saved in:
8
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
9
Methoden zur erfolgreichen Marktsegmentbearbeitung
Pepels, Werner
(
contributor
);
Ammann, Paul
(
contributor
)
-
2013
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10010236563
Saved in:
10
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
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