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~person:"Anselmsson, Johan"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
Brand management
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Markenführung
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Markenimage
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Brand equity
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Consumer behaviour
3
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Beziehungsmarketing
2
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Advertising effects
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Brand
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Brand loyalty
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Food
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Aufsatz in Zeitschrift
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Anselmsson, Johan
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
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Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
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Keller, Kevin Lane
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Khan, Bilal Mustafa
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Paul, Justin
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Rahman, Mahabubur
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Schivinski, Bruno
4
Shuv-Ami, Avichai
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Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
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Oliveira, Marta Olivia Rovedder de
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
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Verma, Priyanka
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
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Abril Barrie, Carmen
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Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing communications
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The journal of product & brand management
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ECONIS (ZBW)
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
2
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan
;
Burt, Steven
;
Tunca, Burak
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Saved in:
3
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
4
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
5
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
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