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~person:"Asamoah, Emmanuel"
~person:"Kumar, V."
~subject:"Kundenwert"
~subject:"Measurement"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Kundenwert
Measurement
Marketing management
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39
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Consumer behaviour
7
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7
Konsumentenverhalten
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Asamoah, Emmanuel
Kumar, V.
Gupta, Sunil
6
Petersen, J. Andrew
5
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Pepels, Werner
3
Reece, Barry L.
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Terho, Harri
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Ulaga, Wolfgang
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Verhoef, Peter C.
3
Wiesel, Thorsten
3
Akter, Shahriar
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Chintagunta, Pradeep K.
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Frambach, Ruud T.
2
Gleaves, Robin
2
Haas, Alexander
2
Hammerschmidt, Maik
2
Hanssens, Dominique M.
2
Jalkala, Anne
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Nair, Harikesh
2
Neslin, Scott A.
2
O'Cass, Aron
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Handbook of marketing and finance
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
Saved in:
4
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
5
Enhancing financial performance : the power of customer metrics
Kumar, V.
;
Umashankar, Nita
- In:
Handbook of marketing and finance
,
(pp. 9-42)
.
2012
Persistent link: https://www.econbiz.de/10009552536
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
8
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
9
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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