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~person:"Bagozzi, Richard P."
~person:"Laroche, Michel"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
95
Konsumentenverhalten
95
Emotion
17
Brand management
14
Markenführung
14
Cultural identity
13
Globalisierung
13
Globalization
13
Kulturelle Identität
13
Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
Online retailing
9
Online-Handel
9
Welt
9
World
9
International marketing
8
Internationales Marketing
8
Relationship marketing
8
Personality psychology
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Persönlichkeitspsychologie
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Cognition
6
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6
Ethik
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Ethnic group
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Ethnische Gruppe
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Kognition
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Materialism
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Website
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Advertising
5
Auslandsverlagerung
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China
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Culture
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Decision
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Entscheidung
5
Internet marketing
5
Marketing management
5
Marketingmanagement
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Article in journal
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English
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Bagozzi, Richard P.
Laroche, Michel
Han, Heesup
39
Mattila, Anna S.
28
Hollebeek, Linda D.
27
Loureiro, Sandra Maria Correia
21
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Kumar, V.
17
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Gil Saura, Irene
15
Khan, Imran
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
So, Kevin Kam Fung
14
Das, Gopal
13
Grewal, Dhruv
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sesé, F. Javier
13
Tanford, Sarah
13
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Fetscherin, Marc
12
Kumar, Vikas
12
Rahman, Zillur
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Walsh, Gianfranco
12
Gustafsson, Anders
11
Keiningham, Timothy
11
Leckie, Civilai
11
Sreejesh, S.
11
Veloutsou, Cleopatra
11
Vrontis, Demetris
11
Aksoy, Lerzan
10
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
The service industries journal
1
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ECONIS (ZBW)
8
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1
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
2
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
5
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
6
How customers respond to the assistive intent of an E-retailer?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 369-389
Persistent link: https://www.econbiz.de/10010384614
Saved in:
7
Bringing relationships into consumer decision-making
Simpson, Jeffry A.
;
Griskevicius, Vladas
;
Rothman, …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 329-331
Persistent link: https://www.econbiz.de/10009580758
Saved in:
8
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
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