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~person:"Balázs, Gyenge"
~person:"Gupta, Suraksha"
~person:"Kumar, Satish"
~type_genre:"Article in journal"
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Balázs, Gyenge
Gupta, Suraksha
Kumar, Satish
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9
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5
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5
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The blockbuster blueprint : towards a stakeholder theory-based marketing framework
Patil, Vijaya
;
Lim, Weng Marc
;
Date, Hema
;
Donthu, Naveen
; …
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 880-902
Persistent link: https://www.econbiz.de/10014381223
Saved in:
2
Service marketing analysis of movies as unique service-products
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
4
(
2020
)
2
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012295272
Saved in:
3
The making of box-office collection : qualitative insights from Bollywood
Patil, Vijaya
;
Date, Hema
;
Kumar, Satish
;
Lim, Weng Marc
; …
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1010-1023
Persistent link: https://www.econbiz.de/10013393635
Saved in:
4
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
5
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
6
Representation of social issues in cinema with specific reference to Indian cinema : case study of Slumdog Millionaire
Gupta, Shashwat Bhushan
;
Gupta, Suraksha
- In:
The marketing review
13
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10010237420
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