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~person:"Barreda, Albert"
~person:"Bilgihan, Anil"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
7
Konsumentenverhalten
7
Website
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Social Web
6
Social web
6
Beziehungsmarketing
5
Internet marketing
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Online-Marketing
5
Brand image
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Customer satisfaction
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Barreda, Albert
Bilgihan, Anil
Ellonen, Hanna-Kaisa
5
Nusair, Khaldoon
4
Okumus, Fevzi
4
Agrebi, Meriem
3
Campo, Sara
3
Fernández-Cavia, José
3
Foroudi, Pantea
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Jeong, Miyoung
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Jiménez-Barreto, Jano
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Keßler, Esther
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Kuivalainen, Olli
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Lee, Su-fang
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Loginova, Oksana
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Mazaheri, Ebrahim
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Rubio Benito, Natalia
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Shobeiri, Saeed
3
Tarkiainen, Anssi
3
Aggarwal, Aanchal
2
Anshu, Kumari
2
Barreda, Albert A.
2
Bauer, Hans H.
2
Bhattacharjee, Dhriti
2
Bhattacharya, Arijit
2
Brengman, Malaika
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Butaney, Gul T.
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Camilleri, Mark Anthony
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Chawla, Deepak
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Civelek, Mustafa Emre
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Fischer, Mario
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Forgas-Coll, Santiago
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of quality and service sciences
1
Journal of vacation marketing : an international journal
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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1
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
2
Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
3
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
4
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
5
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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