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~person:"Bartikowski, Boris"
~person:"Magnusson, Peter"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
International marketing
16
Internationales Marketing
16
Consumer behaviour
8
Brand image
5
Brand management
5
Cultural identity
5
Designation of origin
5
Herkunftsbezeichnung
5
Kulturelle Identität
5
Markenführung
5
Markenimage
5
Personality psychology
5
Persönlichkeitspsychologie
5
China
4
Globalisierung
4
Globalization
4
Brand
3
Markenartikel
3
USA
3
United States
3
Welt
3
World
3
Chinese (People)
2
Chinesen
2
Export
2
National culture
2
Nationalkultur
2
Rules of origin
2
Target group
2
Ursprungsregeln
2
Zielgruppe
2
country of origin
2
export performance
2
Attitude toward cultural diversity
1
Brand origin recognition accuracy
1
Chinese ethnic identity
1
Consumers
1
Corporate culture
1
Country image
1
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8
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Bartikowski, Boris
Magnusson, Peter
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
Halkias, Georgios
3
Horn, Sierk
3
Kara, Ali
3
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Journal of business research : JBR
3
International marketing review
2
Journal of international marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
8
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
5
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
7
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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